Germany, as one of Turkey's significant tourism markets, is witnessing a substantial increase in demand for traveling to this country. Consequently, German airlines such as SunExpress, Corendon, Condor, and Turkish national carrier are expanding their flight routes and aircraft fleets to Turkey in the coming years. According to a report from the German Travel Agencies Association, Turkey, which hosted 6.2 million German tourists last year, continues to experience a significant influx of these tourists this summer season. As a result, travel agencies are increasing hotel capacities, and airlines are expanding their flights to Turkey. Given the rising demand from German tourists, Turkish hotels are also increasing their capacity.
Create: May 3, 2024 Edit: May 3, 2024 International NewsThe Association of Tour Operators of Russia has reported an 8.1% increase in the number of tourists from this country traveling to the Caspian Sea coast in 2023 compared to the previous year. Popular destinations in Turkey on the Caspian Sea coast, including Dalaman, Marmaris, and Fethiye, hosted 391,000 tourists in 2023, indicating significant growth in the tourism industry in this region. Russian tour operators predict that demand for travel by Russian tourists to the Caspian Sea coast will continue to increase in 2024, despite the potential shortage of accommodation in quality five-star hotels.
Create: Mar 8, 2024 Edit: Mar 8, 2024 International NewsThe tourism industry started 2024 reservations early. Tourism professionals say that demand from abroad is more intense than last year, and that prices will increase by 20 percent in foreign currency in 2024. The European market in the tourism sector will grow in the range of 10-15% in 2024, while the CIS market will remain the same, especially drawing attention to the growth in the UK market. It is estimated that travel will increase by 5-10% in 2024. Industry representatives are of the opinion that the European market will grow in the 10-15% range, while the CIS market will remain the same. President of the Mediterranean Touristic Hoteliers and Operators Association, stated that the first reservations came from the British market, and 50% of the sales were completed from the British market at the beginning of the new year.
Create: Jan 25, 2024 Edit: Jan 25, 2024 International NewsOver 94,000 domestic tourists have stayed in the province during the mentioned time, Jalil Jabari said on Thursday. In nine months, over 16,000 foreign travelers stayed in the province’s accommodation centers and it is estimated that 5,500 foreign tourists will stay in these units in the fourth quarter of the year, the official added. The accommodation centers have generated over 40 job opportunities during the mentioned time as well, he noted. Back in December, Jamshid Hamzehzadeh the head of the Iranian Hoteliers Association announced that following the planned measures, the occupancy rate of the country’s hotels, which had fallen below five percent because of the outbreak of the coronavirus, has reached 45 percent over the past three months. Multiple problems, notably the pandemic, caused a severe impact on the tourism industry, the official explained. Even before the coronavirus outbreak and in 2019, travel was reduced due to heavy rains and flooding across the country, and the hotel industry had to recoup nearly 100 percent of the costs paid for canceled hotel reservations, he added. The Iranian hoteliers have lost 220 trillion rials (about $740 million) over the past two years, he noted. However, some problems have been resolved and the hotels’ condition has improved, he mentioned. Back in October, the official announced that Iranian hotels are ready to receive foreign tourists as the issuance of tourist visas and the flow of foreign tourists from land and air borders would be resumed. Ninety percent of the hotel staff have been vaccinated against the coronavirus, so the hotels are ready to welcome foreign tourists, observing strict health protocols, he said. The main destinations of foreign tourists in Iran are specifically cities such as Mashhad, Qom, Tabriz, Shiraz, Yazd, and Isfahan, and to return to the figure of over eight million incoming tourists before the outbreak of the coronavirus, serious planning is required, the official added. Iraqi tourists will flood the country once the borders open, but attracting tourists from Europe will require some time, he noted. However, he noted that two-thirds of the hotel staff have lost their jobs, he added. Back in September, Hamzehzadeh announced that all employees of accommodation centers across Iran are scheduled to be vaccinated against the coronavirus. “To vaccinate staffs of all accommodation centers, including eco-lodges, apartment hotels, and guest houses, as well as hotels, more coordination with the Ministry of Health is needed,” he added.
Create: Jan 15, 2022 Edit: Jan 15, 2022 Regional NewsThe occupancy rate of hotels in Iran has reached 45 percent, the head of the Iranian Hoteliers Association has announced. Following the planned measures, the occupancy rate of the country's hotels, which had fallen below five percent because of the outbreak of the coronavirus, has reached 45 percent over the past three months, IRNA quoted Jamshid Hamzehzadeh as saying on Sunday. Multiple problems, notably the pandemic, caused a severe impact on the tourism industry, the official explained. Even before the coronavirus outbreak and in 2019, travel was reduced due to heavy rains and flooding across the country, and the hotel industry had to recoup nearly 100 percent of the costs paid for canceled hotel reservations, he added. The Iranian hoteliers have lost 220 trillion rials (about $740 million) over the past two years, he noted. However, some problems have been resolved and the hotels’ condition has improved, he mentioned. Back in October, the official announced that Iranian hotels are ready to receive foreign tourists as the issuance of tourist visas and the flow of foreign tourists from land and air borders would be resumed. Ninety percent of the hotel staff have been vaccinated against the coronavirus, so the hotels are ready to welcome foreign tourists, observing strict health protocols, he said. The main destinations of foreign tourists in Iran are specifically cities such as Mashhad, Qom, Tabriz, Shiraz, Yazd, and Isfahan, and to return to the figure of over eight million incoming tourists before the outbreak of the coronavirus, serious planning is required, the official added. Iraqi tourists will flood the country once the borders open, but attracting tourists from Europe will require some time, he noted. However, he noted that two-thirds of the hotel staff have lost their jobs, he added. Back in September, Hamzehzadeh announced that all employees of accommodation centers across Iran are scheduled to be vaccinated against the coronavirus. “To vaccinate staffs of all accommodation centers, including eco-lodges, apartment hotels, and guest houses, as well as hotels, more coordination with the Ministry of Health is needed,” he added. Back in July, ISNA reported that the tourism industry of the country has suffered a loss of some 320 trillion rials ($1.1 billion) since the outbreak of the coronavirus pandemic. The pandemic has also ruined more than 44,000 jobs in a once budding travel sector of the country, the report added. Experts believe accommodation centers suffered the most as a result of the outbreak of the coronavirus in Iran and its subsequent unemployment and financial losses. Months of steep recession has taken its toll. Many travel insiders, hoteliers, and tour operators have faced big dilemmas such as bankruptcy, unemployment, debts, and the prospects of not being competitive on the international level. Panels of travel experts have mapped out new marketing strategies hoping Iran’s tourism would get back on its feet once again. For instance, the Head of the Iranian Tour Operators Association has said the international tourist flow to Iran will return to normal until 2022. Iran is potentially a booming destination for travelers seeking cultural attractions, breathtaking sceneries, and numerous UNESCO-registered sites. Under the 2025 Tourism Vision Plan, Iran aims to increase the number of tourist arrivals from 4.8 million in 2014 to 20 million in 2025.
Create: Dec 28, 2021 Edit: Dec 28, 2021 Regional NewsTourism leaders from every global region have arrived in Madrid for the 24th Session of the UNWTO General Assembly. Ministers of Tourism will be joined by representatives of international organizations and from across the private sector for the first truly global tourism meeting to be held since the start of the pandemic, with innovation, education and investments high on the agenda. In all, more than 1,000 participants, representing 135 countries and including 84 Ministers and Vice-Ministers of Tourism will attend the most important meeting of the United Nations specialized agency for tourism. UNWTO Secretary-General Zurab Pololikashvili said: “Guided by UNWTO, global tourism is facing up to the challenges of today while looking to the opportunities of tomorrow. The UNWTO General Assembly shows the sector’s determination to restart, lead recovery and be a central pillar of sustainable development and climate action.” Towards an International Code for the Protection of Tourists UNWTO opened the General Assembly with an Induction Session for the International Code for the Protection of Tourists. Launched in response to the drop in consumer confidence caused by the pandemic, the landmark legal code will provide minimum standards and consumer rights for tourists in emergency situations. It was developed in collaboration with 98 Member States and Associate Members as well as 5 non-member States international organizations and leading private sector stakeholders. Once adopted by the UNWTO General Assembly, the Code will be presented to the United Nations General Assembly in 2022 with the aim of making it a Resolution. Affiliate Members Meet to Reform and Restart Held within the framework of the General Assembly, UNWTO’s Affiliate Members met today for their 43rd annual Plenary Session. Made up of businesses and destinations, as well as representatives from civil society and academic, UNWTO counts on more than 500 Affiliates to transform tourism policy into action. In Madrid, participants were given an overview of UNWTO’s crisis response, with the Destination Tracker developed by in partnership with the International Air Transport Association (IATA) presented as an example of effective public-private partnerships. At the same time, delegates approved the proposed Reform of the Legal Framework for UNWTO Affiliate Membership, paving the way for more effective collaboration Executive Council Endorses Key Initiatives Ahead of the official opening of the General Assembly, UNWTO convened its Executive Council for a 114th session. The Council, which serves as the governing board of UNWTO, met to hear Secretary-General Pololikashvili present his report on the work done since the 113th session, also held in Madrid at the start of the year. The Members of the Executive Council agreed to the iimplementation of the General Programme of Work for 2020-2021 and for 2022-2023. Members also endorsed several key UNWTO initiatives, notably the UNWTO Recommendations on Tourism for Rural Development, the Best Tourism Villages project and the Global Tourism Plastics Initiative. Also meeting in Madrid, the UNWTO Committees on Tourism and Sustainability, on Tourism and Competitiveness and on Tourism Online Education, brought together experts to explore ways to advance the Organization’s Programme of work around key priority areas.
Create: Dec 1, 2021 Edit: Dec 1, 2021 International NewsA number of Russian travel agents and tour operators have recently arrived in Iran for a week-long familiarization tour, Mehr reported on Friday. The group, which entered the Islamic Republic on Thursday through Imam Khomeini International Airport, was scheduled to travel earlier this year following the implementation of Iran-Russia visa waiver for group tours; however, because of coronavirus restrictions, they were forced to postpone the journey, the report added. Supported by Mahan Airlines, the group will tour the southern cities of Kerman, Mahan, Shiraz, and central city of Isfahan as well as the UNESCO-registered Lut Desert in the barren heartland of Iran. The tour will be held observing strict health protocols and social distancing rules. Earlier in June, the former Iranian tourism minister Ali-Asghar Mounesan finalized work on a bilateral visa-free agreement for tourist groups with Russia. In 2017, former Iranian President Hassan Rouhani and his Russian counterpart Vladimir Putin inked a visa-free agreement for tourist groups. A joint technical committee has been developing an action plan for the previously agreed visa-free travel arrangements since then, in order to put the agreement into effect. However, the outbreak of the coronavirus put a halt to the agreement. Based on the 2017 agreement tour groups of 5 to 50 people heading to [easternmost parts of] Russia from Iran or vice versa are granted a visa-free stay of up to 15 days. Back in May, Mostafa Sarvari, who presides over the tourism marketing and advertising office of the Iranian Tour Operators Association, announced many Russian tourists are eager to travel to Iran, recounting his Russian counterparts. “Many [potential] Russian travelers are motivated to visit novel and lesser-known destinations such as Iran that could be a safe and attractive destination,” he said. “According to Russian tourism experts, the feedback from Russian tourists who have traveled to Iran has been very positive, and its reflection, especially on social media, has caused a great deal of enthusiasm and interest.” According to Ebrahim Pourfaraj, who heads the Iranian Tour Operators Association, rounds of negotiations have been held between Iranian tour operators, travel marketers, and their Russian counterparts. “We’ve been commenced talks with some Russian travel agents to put Iranian destinations on their itineraries…. And the Iranian Tour Operators Association has also entered negotiations with Russian unions for outbound tours to attract more travelers from Russia. Pourfaraj says the majority of potential Russian travelers are unaware of the vast tourist attractions that exist in every corner of Iran. “The fact is that Iran’s political and economic relations with Russia are considered as good, but this has nothing to do with attracting tourists because it is directly connected with the Russian people. It is the Russian people who must choose Iran as their destination.” Maya Lomidze, executive director of the Association of Tour Operators of Russia, had told Sputnik that the visa agreement may significantly surge the tourist flows between the two countries, just like it happened when a similar deal was signed between Russia and China. The flow of Iranian tourists to Russia increased by 50-70 percent following the operation of direct flights that connect Iran to St. Petersburg, Moscow, and Sochi, she said. Iran is taking proactive measures in line with the long-term goal of 20 million tourists by 2025.
Create: Nov 9, 2021 Edit: Nov 9, 2021 Regional NewsThe Islamic Republic of Iran is prepared to offer expertise for the conservation of historical monuments and relics in Asia. On Thursday, Hadi Ahmadi-Roueeni, a senior official with the Ministry of Cultural Heritage, Tourism and Handicrafts announced the country’s readiness to share experience for the preservation of historical monuments with Asian countries, Iran Press reported. Establishing a fund to protect endangered cultural heritage in Asia and border-free associations of professionals in Asia as well as sharing experiences among the continental expert community would improve the conservation of the legacies, the official explained. He also called on all countries to join hands in various realms of political, academic, and professional levels to help restore the endangered historical legacies in countries suffering such problems as war, unrest, and occupation. Ahmadi-Roueeni made the remarks on Thursday on the second day of the first forum of “Asian Dialogue for Cultural Heritage Conservation” which was virtually held in China. The biggest Asian cultural heritage event is hosted by China on October 27 and 28 with the slogan of “Promoting Dialogue among Civilizations and Shaping the Future of the Asian”. According to organizers, the dialogue aims to move forward with the Asian Initiative for Cultural Heritage Conservation and open a new chapter for exchanges and mutual learning among Asian civilizations. Senior officials from 36 Asian countries and five international organizations including UNESCO, the International Council of Museums, and the International Council on Monuments and Sites participated in the conference in the form of an online meeting, Global Times reported. At the conference, the Asian Alliance for Cultural Heritage Conservation was jointly initiated by 10 Asian countries – China, Iran, Armenia, Cambodia, the Democratic People's Republic of Korea, Kyrgyzstan, Pakistan, Syria, the United Arab Emirates, and Yemen – was officially established. According to data from the UNESCO World Heritage Center, about 50 percent of the world’s endangered world cultural heritage sites are located in Asia. “Preserving our heritage is not a luxury – it is a prerequisite for ensuring that future generations can inherit an identity, a history, a voice, and a sense of ownership of their past and future,” said Xing Qu, deputy director-general of UNESCO. Xing expressed thanks to China for organizing the event and for helping to address the challenges facing cultural heritage. The ceremony also set up the Asian Fund for Cultural Heritage Conservation as a special fund to support programs and projects in conservation, research, and joint archaeology concerning cultural heritage conservation in Asia.
Create: Oct 31, 2021 Edit: Oct 31, 2021 Regional NewsBefore the pandemic, hotel brands were at a crossroads with increasingly brand agnostic consumers and ever-expanding brand portfolios. But there is evidence that the pandemic may have led to consumers’ renewed appreciation for a well-recognized brand name that assures quality and instills trust. This change in consumer behavior will impact brand management strategies in several significant ways. De-emphasizing brand-proliferation strategiesIn 2010, room demand jumped 6.5% as the industry emerged from a recession. This marked the beginning of a decade-long, demand-fueled brand proliferation that now provides over 1,000 hotel brands for travelers according to STR. Underpinning the surge in brand options are segmentation and brand portfolio strategies. Segmentation allows hoteliers to take a diverse traveler population and organize it into homogeneous groups (e.g., business, staycation) (Kotler et al., 2017). Brand portfolio refers to a “house of brands” approach which incorporates the corporate brand and any number of secondary or subsidiary brands (Muzellec & Lambkin, 2009). Both strategies contributed to the proliferation of new brands that were largely targeting the millennial segment and catering to their desires for work-life balance, authenticity and technology. When people are ready to travel again, their needs might become more homogeneous as their accommodation choices will mostly be based on cleanliness and safety. Moreover, the expectation of a slow recovery in economic activities coupled with a synchronized global recession suggest that rooms demand, which STR forecasts to drop by 51.2% this year, will not return to previous levels anytime soon, let alone grow. Taken together, segmentation to find new niche and a “house of brands” approach to capture excess demand will be less important in the hospitality brand management discussion. Emphasizing brand authenticitySince the pandemic disrupted current and future travel on an unprecedented scale, it may well have reminded consumers of the value of a brand. In fact, a recent IDC survey of over 1,500 U.S. consumers revealed that travelers will be more likely to seek out brand name and four-star or above hotels for assurance when they travel again. This represents an opportunity for hotel brands to reconnect with the public with better defined brand value that goes beyond the rooms and service offerings. One such strategy is authenticity branding. Brand authenticity (i.e., the extent to which a brand is “faithful toward itself, true to its consumers, motivated by caring and responsibility, and able to support consumers in being true to themselves,” Morhart et al., 2014, p.8) has been shown to help luxury hotel brands generate brand love as well as improve business performance (Manthiou et al., 2018). It encompasses not only the traditional hospitality value to genuinely care for others but also modern relationship and cause marketing theories (e.g., corporate social responsibility) to foster meaningful engagement with consumers and various stakeholders. The new generation of hospitality leaders need to grasp the concept of brand authenticity to rise above the current crisis and take the industry to a more sustainable, brand-driven future. Human-technology interaction theories to strengthen brand identityHoteliers had shown reluctance in adopting technology in the past, partly due to high costs, but mostly due to the lukewarm reception (e.g., low usage of loyalty app, perceived low performance of service robots) from consumers who demand a personal touch. But social distancing, online ordering, curbside pickup, and other measures implemented during the pandemic have accustomed consumers to contactless consumption. Many hoteliers (e.g., Hilton) see contactless technology, such as mobile check-in and payment, as necessary standards post-pandemic (Wroten, 2020). Using AI and robotics to further reduce interpersonal contacts will likely be the next frontier to push to gain trust from the pandemic-stricken consumers and encourage them to travel again. The Westin Houston Medical Center hotel using robots in sanitizing and disinfecting its property is a case in point. The challenge for hotel brands is to meaningfully fuse technology (AI and robotics) into a hotel brand’s identity rather than simply use them in operational procedures (e.g., cleaning) that are typically undifferentiated across properties and brands. Theories pertaining to usability, aesthetics, and emotions in human-technology interactions (Wu, Fan, & Mattila, 2015) and how these interactions transpire in favorable brand associations will shed light on this technology branding endeavour for burgeoning hospitality leaders.
Create: Oct 27, 2021 Edit: Oct 27, 2021 Hotel ManagementIran's tourism industry has made every effort to stand on its own two feet despite the considerable damage caused by the virus pandemic. A country’s prosperity depends on its economic and social development, and the tourism industry plays a key role in achieving this goal, the president of Iran’s University of Science and Culture Seyyed Saied Hashemi has said. He made the remarks during the two-day symposium of One Hundred Years of Iranian Tourism, which came to an end on Wednesday. After the coronavirus crises, tourism can hopefully be a positive influence on people’s lives, he added. Many nations owe their social and economic progress to [their] tourism [industries], so it is hoped that this symposium and such events can provide a meaningful solution for the new [Iranian] government, he noted. Due to the lack of adequate coordination and cooperation between scientific institutions on the one hand and policy-makers on the other hand, the country may have faced many problems in the tourism industry during this century, and that is why it could not get enough benefit from the tourism despite having good potential, he mentioned. Another speaker at the event, Mohammad Hossein Imani Khoshkhu, the head of the industrial park for science also said there is no connection between tourism sectors in the country, while all organizations and devices must help each other to develop tourism. For instance, currently, medical tourism does not exist in the country, but there are international patients and the medical tourism activists have now become taxi drivers at airports instead of activists for related tourism, he added. Back in July, ISNA reported that Iran’s tourism industry has suffered a loss of some 320 trillion rials ($7.6 billion at the official exchange rate of 42,000 rials per dollar) since the outbreak of the coronavirus pandemic. The pandemic has also ruined more than 44,000 jobs in the once budding travel sector of the country, the report added. As a result of the outbreak of the coronavirus in Iran and the subsequent unemployment and financial losses, accommodation centers suffered the most. These statistics cover the period between February 2020 and the spring of 2021. Only months into the outbreak, Zarghami’s predecessor, Ali Asghar Mounesan, lamented that the number of foreign travelers to Iran was drastically plunged due to the pandemic. “Tourism of the country was growing before the corona [outbreak], its revenues reached $11.7 billion in 2019, which accounted for 2.8% of GDP, nearing the average share of tourism in the world GDP, which was 3.2 percent,” Mounesan said. He added 8.7 million foreign nationals visited Iran during the [Iranian] year (1398), adding that Iran was ranked as the second fastest-growing country in tourism based on data compiled by the World Tourism Organization. So far, panels of travel experts have mapped out new marketing strategies hoping the sector would get back on its feet once again. Earlier this year, the Head of the Iranian Tour Operators Association Ebrahim Pourfaraj asked the government to issue tourist visas for the international applicants who have been fully vaccinated against COVID-19. “The Ministry of Health and the National Headquarters for Coronavirus Control can at least agree that the international tourists who have received the [second dose of] coronavirus vaccine would be allowed to enter Iran.” The expert lamented that the continuation of such a trend would result in losing international tourist markets more than before. “Or at least they should make it clear so that we can respond appropriately to foreign companies and tourists to not to miss the international tourist markets more than before.” Iran is potentially a booming destination for travelers seeking cultural attractions, breathtaking sceneries, and numerous UNESCO-registered sites. Under the 2025 Tourism Vision Plan, Iran aims to increase the number of tourist arrivals from 4.8 million in 2014 to 20 million in 2025. Even before the pandemic, Iran’s tourism was already grappling with some challenges, on top of those Western “media propaganda” aimed at scaring potential travelers away from the Islamic Republic. Some experts believe Iran is still somehow “unknown” for many potential travelers due to such a “media war”. They, however, consider bright prospects for the tourism sector of the country if it vigorously pursues comprehensive strategies to counter U.S.-led propaganda and strict sanctions, yet does its best to loosen tough travel regulations.
Create: Oct 25, 2021 Edit: Oct 25, 2021 Regional NewsAccording to the Hotel News, The Association of Iranian Travel Agencies has invited domestic travel businesses to attend Iran pavilion at Expo 2020 Dubai, which is currently underway in UAE. Association of Iranian Travel Agencies Director Hormatollah Rafiei has called on [eligible] travel agencies to grasp “this golden opportunity” by attending the event in a space provided to tourism activists for free, Mehr reported on Tuesday. Visitors to the pavilion are offered to discover epitomes of the ancient land in terms of rituals, handicrafts, cultural heritage, and travel destinations. It also reveals more about medical tourism, novel startups, and off-the-beaten tracks. Many countries and companies are also looking to the expo - the first major global event open to visitors since the coronavirus pandemic - to boost trade and investment. According to organizers, the Expo, an exhibition of culture, technology, and architecture under the banner “Connecting Minds and Creating the Future”, is expected to be a demonstration of ingenuity, and a place where global challenges such as climate change, conflict, and economic growth can be addressed together. The Persian Gulf state has relaxed most coronavirus limitations but Expo requires face masks to be worn and for visitors over 18 to be vaccinated against, or test negative for, COVID-19. Iran expects to reap a bonanza from its numerous tourist spots such as bazaars, museums, mosques, bridges, bathhouses, madrasas, mausoleums, churches, towers, and mansions, of which 26 are inscribed on the UNESCO World Heritage list.
Create: Oct 20, 2021 Edit: Oct 20, 2021 Regional NewsIranian hotels are ready to receive foreign tourists as the issuance of tourist visas and the flow of foreign tourists from land and air borders will be resumed this month. Ninety percent of the hotel staff have been vaccinated against the coronavirus so far, so the hotels are ready to welcome foreign tourists, observing strict health protocols, the head of the Association of Iranian Hoteliers has announced. To ease the travel process, individual foreign tourists could confirm the reservations of accommodation centers at the border, CHTN quoted Jamshid Hamzehzadeh as saying on Monday. The destinations of foreign tourists in Iran are to specific cities such as Mashhad, Qom, Tabriz, Shiraz, Yazd, and Isfahan, and to return to the figure of over eight million incoming tourists before the outbreak of the coronavirus, serious planning is required, the official added. Iraqi tourists will flood the country once the borders open, but attracting tourists from Europe will require some time, he noted. Foreign advertising in foreign media and press, on the internet, and through well-known international bloggers should also be planned and taken seriously, he mentioned. Earlier this month, the official noted that Iranian hotels have lost 202 trillion rials (some $4.8 billion at the official exchange rate of 42,000 rials per dollar) of potential revenues due to the COVID-19 pandemic. Two-thirds of the hotel staff have lost their jobs as well, he added. Back in September, Hamzehzadeh announced that all employees of accommodation centers across Iran are scheduled to be vaccinated against the coronavirus. “To vaccinate staffs of all accommodation centers, including eco-lodges, apartment hotels, and guest houses, as well as hotels, more coordination with the Ministry of Health is needed,” he added. Back in July, ISNA reported that the tourism industry of the country has suffered a loss of some 320 trillion rials ($7.6 billion at the official exchange rate of 42,000 rials per dollar) since the outbreak of the coronavirus pandemic. The pandemic has also ruined more than 44,000 jobs in a once budding travel sector of the country, the report added. Experts believe accommodation centers suffered the most as a result of the outbreak of the coronavirus in Iran and its subsequent unemployment and financial losses. Iran plans to resume issuing tourist visas Back in September, Cultural Heritage, Tourism and Handicrafts Minister Ezzatollah Zarghami announced that by the order of President Ebrahim Raisi the issuance of tourist visas and the flow of foreign tourists from land and air borders will be resumed from the month of Aban (Oct. 23 – Nov. 21) following 19 months of suspension. Months of steep recession has taken its toll. Many travel insiders, hoteliers, and tour operators have faced big dilemmas such as bankruptcy, unemployment, debts, and the prospects of not being competitive on the international level. They now have good grounds of hope as Zarghami announced on September 19 that the country plans to lift visa restrictions to help the severely hit tourism industry. Meanwhile, the number of people testing positive for COVID-19 has continued to fall in the Islamic Republic, curbing a stubborn fifth wave of the pandemic, which has seen daily mortalities of up to 700 in recent weeks. As of September 22, the figure dropped to below 300 as the government has devoted a great deal of effort to vaccinate citizens against the nasty virus. Some experts believe Iran is still somehow “unknown” for many potential travelers due to Western “media war”. Several estimates have been released so far on the extent of the tourism-related losses incurred by the pandemic. Only months into the outbreak, Zarghami’s predecessor, Ali Asghar Mounesan, lamented that the number of foreign travelers to Iran was drastically plunged due to the pandemic. “Tourism of the country was growing before the corona [outbreak], its revenues reached $11.7 billion in 2019, which accounted for 2.8% of GDP, nearing the average share of tourism in the world GDP, which was 3.2 percent,” Mounesan said. He added 8.7 million foreign nationals visited Iran during the [Iranian] year (1398), adding that Iran was ranked as the second fastest-growing country in tourism based on data compiled by the World Tourism Organization. Iran is potentially a booming destination for travelers seeking cultural attractions, breathtaking sceneries, and numerous UNESCO-registered sites. Under the 2025 Tourism Vision Plan, Iran aims to increase the number of tourist arrivals from 4.8 million in 2014 to 20 million in 2025.
Create: Oct 18, 2021 Edit: Oct 19, 2021 Regional News