A new report from the World Travel and Tourism Council and Microsoft predicts the transformative power of artificial intelligence in the tourism and travel industry, promising an unparalleled experience for customers.
This report redefines travel and tourism standards and calls for greater integration of these technologies into the industry.
According to the report, tourism and travel businesses are encouraged to prioritize artificial intelligence as a strategic priority and make significant investments in fostering collaboration between humans and artificial intelligence.
The World Travel and Tourism Council believes that artificial intelligence can play a pivotal role in providing personalized and advanced experiences for travelers both now and in the future.
By analyzing traveler data, optimizing pricing strategies through real-time adjustments, and providing instant responses and precise interactions through advanced chatbots, this technology can enhance personalized recommendations and marketing strategies.
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