A recent study by the French National Cinema Center indicates that more than half of international tourists who visited France last year were persuaded to travel to the country after watching a French film or TV series.
The study also examined the length of stay and budget of tourists. The results show that on average, Chinese and American tourists stay longer in France compared to European tourists, with their first trip to the country being their initial exposure.
Among those who watched a product filmed in France, 80% said they were influenced to visit the country.
This study demonstrates that television advertising, whether in the form of films or series, can be a powerful tool for attracting tourists to France.
Persian
