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Qatar World Cup opens up opportunity for Iran tourism: deputy minister

The Islamic Republic of Iran should benefit from World Cup as a considerable opportunity to promote its distinctive travel attractions, the deputy tourism minister has said. "With the World Cup being held in a neighboring country, Iran can benefit from this important event, which if carefully planned, can bring significant wins for various sectors, especially the tourism industry in the country," CHTN quoted Ali-Asghar Shalbafian as saying on Wednesday. The geographical position of Iran and its unique tourist attractions make it a potential destination for the World Cup spectators, the official added. Therefore, proper policy-making and management in collaboration with the private sector can pave the way for the widespread use of this event, he noted. Increasing the number of flights between Iran and Qatar during the event, which will be held from November 21 to December 18, 2022, as well as showcasing and introducing distinctive tourist attractions of the country to the spectators at this event are on the agenda of the tourism ministry, he explained. Back in September, Cultural Heritage, Tourism, and Handicrafts Minister Ezzatollah Zarghami announced the issuance of tourist visas and the flow of foreign tourists to Iran would resume as per President Ebrahim Raisi’s order following 19 months of suspension. However, now that the tourist visas are once again being issued to cultivate good grounds of hope for travel insiders. Months of steep recession has taken its toll. Many travel insiders, hoteliers, and tour operators have faced big dilemmas such as bankruptcy, unemployment, debts, and the prospects of not being competitive on the international level. Meanwhile, the number of people testing positive for COVID-19 has continued to fall in the Islamic Republic, curbing a stubborn fifth wave of the pandemic, which has seen daily mortalities of up to 700 in recent weeks. As of September 22, the figure dropped to below 300 as the government has devoted a great deal of effort to vaccinate citizens against the nasty virus. Some experts believe Iran is still somehow “unknown” for many potential travelers due to Western “media war”. Several estimates have been released so far on the extent of the tourism-related losses incurred by the pandemic. Only months into the outbreak, Zarghami’s predecessor, Ali-Asghar Mounesan, lamented that the number of foreign travelers to Iran was drastically plunged due to the pandemic. Tourism of the country was growing before the corona [outbreak], its revenues reached $11.7 billion in 2019, which accounted for 2.8% of GDP, nearing the average share of tourism in the world GDP, which was 3.2 percent,” Mounesan said. He added 8.7 million foreign nationals visited Iran during the [Iranian] year (1398), adding that Iran was ranked as the second fastest-growing country in tourism based on data compiled by the World Tourism Organization. Experts expect Iran to achieve a tourism boom after coronavirus contained, believing its impact would be temporary and short-lived for a country that ranked the third fastest-growing tourism destination in 2019. The Islamic Republic expects to reap a bonanza from its numerous tourist spots such as bazaars, museums, mosques, bridges, bathhouses, madrasas, mausoleums, churches, towers, and mansions, of which 26 are inscribed on the UNESCO World Heritage list. Under the 2025 Tourism Vision Plan, Iran aims to increase the number of tourist arrivals from 4.8 million in 2014 to 20 million in 2025.

Create: Oct 31, 2021 Edit: Oct 31, 2021 Regional News

Marketing: From Brand Multiplicity to Brand Authenticity

Before the pandemic, hotel brands were at a crossroads with increasingly brand agnostic consumers and ever-expanding brand portfolios. But there is evidence that the pandemic may have led to consumers’ renewed appreciation for a well-recognized brand name that assures quality and instills trust. This change in consumer behavior will impact brand management strategies in several significant ways. De-emphasizing brand-proliferation strategiesIn 2010, room demand jumped 6.5% as the industry emerged from a recession. This marked the beginning of a decade-long, demand-fueled brand proliferation that now provides over 1,000 hotel brands for travelers according to STR. Underpinning the surge in brand options are segmentation and brand portfolio strategies. Segmentation allows hoteliers to take a diverse traveler population and organize it into homogeneous groups (e.g., business, staycation) (Kotler et al., 2017). Brand portfolio refers to a “house of brands” approach which incorporates the corporate brand and any number of secondary or subsidiary brands (Muzellec & Lambkin, 2009). Both strategies contributed to the proliferation of new brands that were largely targeting the millennial segment and catering to their desires for work-life balance, authenticity and technology. When people are ready to travel again, their needs might become more homogeneous as their accommodation choices will mostly be based on cleanliness and safety. Moreover, the expectation of a slow recovery in economic activities coupled with a synchronized global recession suggest that rooms demand, which STR forecasts to drop by 51.2% this year, will not return to previous levels anytime soon, let alone grow. Taken together, segmentation to find new niche and a “house of brands” approach to capture excess demand will be less important in the hospitality brand management discussion. Emphasizing brand authenticitySince the pandemic disrupted current and future travel on an unprecedented scale, it may well have reminded consumers of the value of a brand. In fact, a recent IDC survey of over 1,500 U.S. consumers revealed that travelers will be more likely to seek out brand name and four-star or above hotels for assurance when they travel again. This represents an opportunity for hotel brands to reconnect with the public with better defined brand value that goes beyond the rooms and service offerings. One such strategy is authenticity branding. Brand authenticity (i.e., the extent to which a brand is “faithful toward itself, true to its consumers, motivated by caring and responsibility, and able to support consumers in being true to themselves,” Morhart et al., 2014, p.8) has been shown to help luxury hotel brands generate brand love as well as improve business performance (Manthiou et al., 2018). It encompasses not only the traditional hospitality value to genuinely care for others but also modern relationship and cause marketing theories (e.g., corporate social responsibility) to foster meaningful engagement with consumers and various stakeholders. The new generation of hospitality leaders need to grasp the concept of brand authenticity to rise above the current crisis and take the industry to a more sustainable, brand-driven future. Human-technology interaction theories to strengthen brand identityHoteliers had shown reluctance in adopting technology in the past, partly due to high costs, but mostly due to the lukewarm reception (e.g., low usage of loyalty app, perceived low performance of service robots) from consumers who demand a personal touch. But social distancing, online ordering, curbside pickup, and other measures implemented during the pandemic have accustomed consumers to contactless consumption. Many hoteliers (e.g., Hilton) see contactless technology, such as mobile check-in and payment, as necessary standards post-pandemic (Wroten, 2020). Using AI and robotics to further reduce interpersonal contacts will likely be the next frontier to push to gain trust from the pandemic-stricken consumers and encourage them to travel again. The Westin Houston Medical Center hotel using robots in sanitizing and disinfecting its property is a case in point. The challenge for hotel brands is to meaningfully fuse technology (AI and robotics) into a hotel brand’s identity rather than simply use them in operational procedures (e.g., cleaning) that are typically undifferentiated across properties and brands. Theories pertaining to usability, aesthetics, and emotions in human-technology interactions (Wu, Fan, & Mattila, 2015) and how these interactions transpire in favorable brand associations will shed light on this technology branding endeavour for burgeoning hospitality leaders.

Create: Oct 27, 2021 Edit: Oct 27, 2021 Hotel Management

‘Untold stories’ now available for you to re-discover majestic Isfahan

A selection of 200 “untold stories” about Isfahan is now available for you to re-discover the ancient city, which has long been nicknamed as “half the world”. Each story is narrated within a one-minute video clip in different languages to make culture lovers and avid travelers familiar with the off-the-beaten tracks, lesser-known destinations, souvenirs, foods, traditions, rituals, cultural heritage, handicrafts, and above all the hospitable people of Isfahan. Directed by Iranian globetrotter and researcher Majid Erfanian, the clips have been produced jointly by Isfahan Chamber of Commerce, Industries, Mines and Agriculture (ICCIMA), and the private company of Rah Abrisham Iranian Zamin. 100 of the videos, containing 100 fascinating stories, had already been uploaded to social media outlets, while the others were unveiled in an official ceremony hosted by the ICCIMA on Saturday evening. The event was attended by the deputy tourism minister Ali-Asghar Shalbafian, Isfahan governor-general Seyyed Reza Mortazavi, the mayor of Isfahan Ali Qasemzadeh, and Alireza Salarian, the head of Representative Office of Ministry of Foreign Affairs in Isfahan as well as a host of travel insiders, reporters, and journalists who discussed ways to jumpstart tourism. Erfanian stressed the need for greater public awareness about the cultural heritage of the ancient land, saying the “untold stories” are produced for that purpose. “Redefining destinations has rarely happened in the field of traveling [in the country], and now the city [of Isfahan] is a forerunner of such a trend to express its tourism brand in a new way,” he said. Talking about the clips, Erfanian said” “In these multi-language videos, we have tried to put the spotlight on inaccessible or lesser-known historical sites, foods, intangible heritage, people…. characters, craftsmen and figures who have played a role in shaping the identity of Isfahan.” “Sister cities of Isfahan, the diversity of religions, and intangible heritage are amongst other elements we have addressed in the videos,” he added. In an address to the unveiling ceremony, the deputy tourism minister used the context of modern architecture to discuss ways to highlight contemporary Isfahan shoulder to shoulder with its historical core. “We see in the videos that they mostly bring centuries-old architecture and culture into focus, however, we should consider casting a new light on the modern side of Isfahan as well.” “In the production of extra videos, newer ideas may be added to improve the quality of the work,” Shalbafian added. The governor-general of Isfahan reminded the attendees of the unique feature of stories and narratives, in general, to preserve cultural heritage for the coming generations. “In all over the world, paying attention to stories and narratives is of special importance for the development of tourism….. and we have many of such stories that have been forgotten in the course of history.” What you have done in this project is to revive such stories and distinct identities that if ignored, will lead to their disappearance, Mortazavi explained. Ali Karbasizadeh, a senior advisor to the ICCIMA, expressed the need for paying much more attention to the tourism industry, content production, training of all stakeholders and activists, conducting relevant studies, productive investments, tourism startups, and further cooperation with other provinces to develop the tourism paradigm of the country. Furthermore, Karbasizadeh discussed the advantage of adequate official holidays in Iran, saying the number of national holidays in Iran, which has a pivotal role in domestic tourism, is currently insufficient in comparison to many other countries. “If this issue is not addressed and solved, our efforts in other areas would not have desired results.” Salarian for his part noted that making one-minute videos of Isfahan is a good fit. “When we sent [some of the earliest] clips of the series to our embassies in various countries, they expressed a wish to have them translated into other languages as well….Now I see that this has happened.” “Even the municipality [of Isfahan] has produced a series of professional five-minute videos in ten languages that are well received by the audiences.” “Isfahan is one of the important destinations for the high-ranking Iranian officials and visiting officials from other countries. Therefore, it has a unique stance in the field of tourism that should be taken into account,” the senior diplomat explained. Finally, the mayor of Isfahan outlined the importance of storytelling for the time being and in various fields including tourism, saying: “Story [and storytelling] still works in the present day even in psychiatric discussions, story therapy is a growing concept.” “We are ready to expand cooperation and join hands with other activists in the realm of tourism because Isfahan has enormous potential to become a major destination for international travelers,” Qasemzadeh said. Half the world? Soaked in a rich history, Isfahan was once a crossroad of international trade and diplomacy in Iran and now it is one of Iran’s top tourist destinations for good reasons. It is filled with many architectural wonders such as unmatched Islamic buildings, bazaars, museums, Persian gardens, and tree-lined boulevards. It's a city for walking, getting lost in its mazing bazaars, dozing in beautiful gardens, and meeting people. Isfahan is renowned not only for the abundance of great historical bridges but also for its ‘life-giving river’, the Zayandeh-Rood, which has long bestowed the city an original beauty and fertility. Isfahan has long been nicknamed as Nesf-e-Jahan which is translated into “half the world”; meaning seeing it is relevant to see half the world. In its heyday, it was also one of the largest cities in the region with a population of nearly one million. The cool blue tiles of Isfahan's Islamic buildings, and the city's majestic bridges, contrast perfectly with the encircling hot, dry Iranian countryside. The huge Imam Square, best known as Naghsh-e Jahan Sq. (literary meaning “Image of the World”), is one of the largest in the world (500m by 160m), and a majestic example of town planning. Constructed in the early 17th century, the UNESCO-registered square is punctuated with the most interesting sights in Isfahan. It was laid out under the reign of the Safavid ruler, Shah Abbas the Great, to signal the importance of Isfahan as the capital of his powerful empire. It is hemmed on four sides by magnificent buildings: to the east, the Sheikh Lotfollah Mosque; to the west, the palace of Ali Qapu; to the north, the portico of Qeysarieh; and to the south, the eminent Imam Mosque. “The square was at the heart of the Safavid capital’s culture, economy, religion, social power, government, and politics. Its vast sandy esplanade was used for celebrations, promenades, and public executions, for playing polo and for assembling troops,” according to the UNESCO website. Right at the northern limit of the Imam Square, one will find “Qeysarieh Gate”, which leads to the unique and unforgettable “Grand Bazaar of Isfahan”. This vaulted marketplace is one of the largest and most labyrinthine bazaars in the country. Shops offering handicrafts, souvenirs, jewelry, silverware, traditional ceramics, and authentic Persian carpets. Modern Isfahan is now home to some heavy industry, including steel factories and a nuclear facility on its outskirts, however, its inner core wants to be preserved as a priceless gem. The city is also home to a gigantic, professional, and state-of-the-art healthcare city, which is a major destination in the realm of medical tourism. Unknown destination Even before the pandemic, Iran’s tourism was already grappling with some challenges, on top of those Western “media propaganda” aimed at scaring potential travelers away from the Islamic Republic. Some experts believe Iran is still somehow “unknown” for many potential travelers due to such a “media war”. They, however, consider bright prospects for the tourism sector of the country if it vigorously pursues comprehensive strategies to counter U.S.-led propaganda and strict sanctions, yet does its best to loosen tough travel regulations.

Create: Oct 26, 2021 Edit: Oct 27, 2021 Regional News

IHG Signs With Dinesh Kumar Choudhary for Holiday Inn Express & Suites Jaipur Karoli Bagh

IHG® Hotels & Resorts, one of the world’s leading hotel companies, has signed a management agreement with notable real estate developer, Dinesh Kumar Choudhary (HUF) for a new hotel – Holiday Inn Express & Suites Jaipur Karoli Bagh located at Gopalpura Byepass, in the capital of Rajasthan. The brownfield hotel featuring 141 keys is expected to be operational by the first quarter of 2023. Jaipur is the largest city in Rajasthan and one of the most popular leisure destinations, both for domestic and international travellers. It is an integral part of the Golden Triangle, a prominent tourist circuit connecting the national capital Delhi, Agra and Jaipur, and is also a preferred wedding destination in India. Furthermore, the city houses numerous industries and is considered as the economic capital of Rajasthan. With the new signing of Holiday Inn Express & Suites Jaipur Karoli Bagh, the city will now have three IHG hotels between Crowne Plaza, Holiday Inn and Holiday Inn Express, catering to varied guest profiles. Holiday Inn Express & Suites Jaipur Karoli Bagh will be located on the Gopalpura Bypass road, at a convenient 15-minute drive from the airport. The hotel will also be at a short driving distance from the city centre, business district, tourist attractions, as well as key dining and shopping destinations. With excellent visibility and access, Holiday Inn Express & Suites Jaipur Karoli Bagh will provide a convenient stay experience to both business and leisure travellers. The newly signed hotel will feature well-appointed modern guest rooms and all the necessary facilities for a comfortable stay experience. The hotel will also have the brand’s signature ‘Great Room’, ‘Small Bar’, a specialty restaurant and a lounge to relax and unwind. Other essential facilities will include a fitness room, and meeting spaces for business and social gatherings. Commenting on the new development, Sudeep Jain, Managing Director, South West Asia, IHG Hotels & Resorts, said, “We are thrilled to announce the signing of a new Holiday Inn Express & Suites hotel in Jaipur and solidify our presence in the state of Rajasthan. With a rich culture, history and cuisine, Jaipur is one of the most popular tourist destinations of India. With diverse guest profiles visiting the city, there is an increasing need for mainstream accommodation, and we are confident that Holiday Inn Express & Suites Jaipur Karoli Bagh will be a great choice for travellers looking for a simple and engaging hotel stay experience. He added: this new signing is also in line with our strategy to expand our ‘essentials collection’ across key markets in India and further strengthen our mainstream presence in the country, in line with market demands.” Mr. Dinesh Kumar Choudhary, Head of Hindu Undivided Family (HUF) added, “We are excited to partner with an internationally and domestically known and trusted hospitality brand like IHG. With a combination of an excellent location, the power of IHG’s distribution system, strong loyalty programme and expertise in the hospitality segment, we are confident that Holiday Inn Express & Suites Jaipur Karoli Bagh will emerge as a popular choice amongst the travellers visiting Jaipur.” Holiday Inn Express is one of IHG’s fastest-expanding hotel brand. It is designed for the smart travellers who are looking for a simple, yet engaging place to reconnect and refresh. IHG® currently has 41 hotels operating across five brands in SWA, including Six Senses, InterContinental Hotels and Resorts®, Crowne Plaza®, Holiday Inn® , Holiday Inn Resort® and Holiday Inn Express®, and a strong pipeline of 50 hotels due to open in the next 2-3 years.

Create: Oct 25, 2021 Edit: Oct 25, 2021 International News

Discover Ibn Babawayh cemetery in southern Tehran

Ibn Babawayh is a vast historical cemetery located in Rey, southern Tehran, in which many Iranian figures have been laid to rest. It is named after Ibn Babawayh who was an Islamic theologian and the author of one of the “Four Books” that are the basic authorities for the doctrine of Twelver Shi’ism. Also called Sheikh Saduq, Ibn Babawayh, whose full name is given as Abu Jafar Muhammad ibn Abu al-Hasan Ali ibn Husayn ibn Musa al-Qummi, was born in c. 923 CE, Khorasan, northeast Iran, and he died in Ray in 991. Originally built during the reign of Samanids (819-999), the cemetery has been ruined many times, and for various reasons, such as the Mongol invasion (1219-1221 CE), several civil wars, and also natural disasters. There is an interesting story behind the construction of the current cemetery which occurred during the Qajar era. Once, as Haj Mohammad Baqer Khansari writes in Rozat al-Janat, heavy rain destroyed and made a hole in the old cemetery. Workers went to repair the destruction, but they found an intact corpse and an inscription in the cellar of the mausoleum. Based on the inscription, the mausoleum was built 800 years ago. By the way, the news of finding an intact corpse in the mausoleum of Sheikh Saduq reached the court and the king sent an envoy to the site to confirm the truth of the story. His current tomb consists of a groin stone vault with eight pillars decorated with beige and blue tiles and is the site of pilgrimage for the Muslims. In addition, the atmospheric cemetery built around the tomb of Sheikh Saduq is one of the most revered graveyards in the ancient town of Rey. Wandering around the cemetery, you come across the graves of famous Iranian figures like Gholam-Reza Takhti, the popular Olympic gold medalist wrestler, Ali-Akbar Dehkhoda, the well-known linguist, poet, and scholar, Hossein Behzad, the eminent miniaturist, Jalal Al-e Ahmad, the contemporary writer, and many others. There used to be many private family mausoleums featuring beautiful historical buildings in Ibn Babawayh, many of which are destroyed now due to urban development projects. Rey was one of the capital cities of the Parthian empire (3rd century BC–3rd century CE) and it was captured by the Muslim Arabs in 641 CE. During the reign of the Muslim caliph al-Mahdi in the 8th century, the city grew in importance until it was rivaled in western Asia only by Damascus and Baghdad. According to Britannica, Islamic writers described it as a city of extraordinary beauty, built largely of fired brick and brilliantly ornamented with blue faience (glazed earthenware). It continued to be an important city and was briefly a capital under the rule of the Seljuqs, but in the 12th century, it was weakened by the fierce quarrels of rival religious sects. In 1220 the city was almost destroyed by the Mongols, and its inhabitants were massacred. Most of the survivors of the massacre moved to nearby Tehran, and the deserted remnants of Rey soon fell into complete ruin.

Create: Oct 25, 2021 Edit: Oct 25, 2021 Regional News

Iran tourism still holds its own despite virus restrictions, official says

Iran's tourism industry has made every effort to stand on its own two feet despite the considerable damage caused by the virus pandemic. A country’s prosperity depends on its economic and social development, and the tourism industry plays a key role in achieving this goal, the president of Iran’s University of Science and Culture Seyyed Saied Hashemi has said. He made the remarks during the two-day symposium of One Hundred Years of Iranian Tourism, which came to an end on Wednesday. After the coronavirus crises, tourism can hopefully be a positive influence on people’s lives, he added. Many nations owe their social and economic progress to [their] tourism [industries], so it is hoped that this symposium and such events can provide a meaningful solution for the new [Iranian] government, he noted. Due to the lack of adequate coordination and cooperation between scientific institutions on the one hand and policy-makers on the other hand, the country may have faced many problems in the tourism industry during this century, and that is why it could not get enough benefit from the tourism despite having good potential, he mentioned. Another speaker at the event, Mohammad Hossein Imani Khoshkhu, the head of the industrial park for science also said there is no connection between tourism sectors in the country, while all organizations and devices must help each other to develop tourism. For instance, currently, medical tourism does not exist in the country, but there are international patients and the medical tourism activists have now become taxi drivers at airports instead of activists for related tourism, he added. Back in July, ISNA reported that Iran’s tourism industry has suffered a loss of some 320 trillion rials ($7.6 billion at the official exchange rate of 42,000 rials per dollar) since the outbreak of the coronavirus pandemic. The pandemic has also ruined more than 44,000 jobs in the once budding travel sector of the country, the report added. As a result of the outbreak of the coronavirus in Iran and the subsequent unemployment and financial losses, accommodation centers suffered the most. These statistics cover the period between February 2020 and the spring of 2021. Only months into the outbreak, Zarghami’s predecessor, Ali Asghar Mounesan, lamented that the number of foreign travelers to Iran was drastically plunged due to the pandemic. “Tourism of the country was growing before the corona [outbreak], its revenues reached $11.7 billion in 2019, which accounted for 2.8% of GDP, nearing the average share of tourism in the world GDP, which was 3.2 percent,” Mounesan said. He added 8.7 million foreign nationals visited Iran during the [Iranian] year (1398), adding that Iran was ranked as the second fastest-growing country in tourism based on data compiled by the World Tourism Organization. So far, panels of travel experts have mapped out new marketing strategies hoping the sector would get back on its feet once again. Earlier this year, the Head of the Iranian Tour Operators Association Ebrahim Pourfaraj asked the government to issue tourist visas for the international applicants who have been fully vaccinated against COVID-19. “The Ministry of Health and the National Headquarters for Coronavirus Control can at least agree that the international tourists who have received the [second dose of] coronavirus vaccine would be allowed to enter Iran.” The expert lamented that the continuation of such a trend would result in losing international tourist markets more than before. “Or at least they should make it clear so that we can respond appropriately to foreign companies and tourists to not to miss the international tourist markets more than before.” Iran is potentially a booming destination for travelers seeking cultural attractions, breathtaking sceneries, and numerous UNESCO-registered sites. Under the 2025 Tourism Vision Plan, Iran aims to increase the number of tourist arrivals from 4.8 million in 2014 to 20 million in 2025. Even before the pandemic, Iran’s tourism was already grappling with some challenges, on top of those Western “media propaganda” aimed at scaring potential travelers away from the Islamic Republic. Some experts believe Iran is still somehow “unknown” for many potential travelers due to such a “media war”. They, however, consider bright prospects for the tourism sector of the country if it vigorously pursues comprehensive strategies to counter U.S.-led propaganda and strict sanctions, yet does its best to loosen tough travel regulations.

Create: Oct 25, 2021 Edit: Oct 25, 2021 Regional News

Iran sets new rules to resume foreign tourist arrivals

Iranian officials have announced new rules for foreign tourists interested in visiting the country, CHTN reported on Monday. As of October 23, direct and indirect entry and exit of nationals of Iran and other countries (both groups and individuals) from/to air and land borders are no longer restricted by presenting a valid vaccination card and following protocols approved by the Ministry of Health, the report added. A health certificate with a negative coronavirus PCR test result, issued at most 96 hours before arrival, is required for travelers. Direct or indirect travel from/to high-risk countries designated by the World Health Organization is excluded from this regulation. The Ministry of Health will announce the level of restrictions or bans on travels if disease processes in neighboring countries change. The Ministry of Tourism is responsible for monitoring the implementation of this instruction, and if any violations are observed, the authorities will be notified. Earlier this week, the deputy tourism minister Ali-Asghar Shalbafian announced that the National Headquarters for Coronavirus Control agreed to reopen the country’s borders to foreign tourists, based on the new conditions prevailing in the country after crossing the fifth wave of the pandemic, increasing vaccinations, and at the request of the tourism ministry. As a condition for entry into the country, the headquarters has instructed all tourists and the host communities to follow all health protocols, the official added. As the post-coronavirus era emerges, extensive measures have been taken to revive the tourism industry, he noted. He also expressed hope that issuing tourist visas would result in an upsurge in tourism. Tourist visas Back in September, Cultural Heritage, Tourism and Handicrafts Minister Ezzatollah Zarghami announced that by the order of President Ebrahim Raisi the issuance of tourist visas and the flow of foreign tourists from land and air borders will be resumed from the month of Aban (Oct. 23 – Nov. 21) following 19 months of suspension. Months of steep recession has taken its toll. Many travel insiders, hoteliers, and tour operators have faced big dilemmas such as bankruptcy, unemployment, debts, and the prospects of not being competitive on the international level. They now have good grounds of hope as Zarghami announced on September 19 that the country plans to lift visa restrictions to help the severely hit tourism industry. Meanwhile, the number of people testing positive for COVID-19 has continued to fall in the Islamic Republic, curbing a stubborn fifth wave of the pandemic, which has seen daily mortalities of up to 700 in recent weeks. As of September 22, the figure dropped to below 300 as the government has devoted a great deal of effort to vaccinate citizens against the nasty virus. Some experts believe Iran is still somehow “unknown” for many potential travelers due to Western “media war”. Several estimates have been released so far on the extent of the tourism-related losses incurred by the pandemic. Only months into the outbreak, Zarghami’s predecessor, Ali-Asghar Mounesan, lamented that the number of foreign travelers to Iran was drastically plunged due to the pandemic. “Tourism of the country was growing before the corona [outbreak], its revenues reached $11.7 billion in 2019, which accounted for 2.8% of GDP, nearing the average share of tourism in the world GDP, which was 3.2 percent,” Mounesan said. He added 8.7 million foreign nationals visited Iran during the [Iranian] year (1398), adding that Iran was ranked as the second fastest-growing country in tourism based on data compiled by the World Tourism Organization. Iran is potentially a booming destination for travelers seeking cultural attractions, breathtaking sceneries, and numerous UNESCO-registered sites. Under the 2025 Tourism Vision Plan, Iran aims to increase the number of tourist arrivals from 4.8 million in 2014 to 20 million in 2025.

Create: Oct 25, 2021 Edit: Oct 27, 2021 Regional News

Iranian hotels ready to welcome foreign tourists

Iranian hotels are ready to receive foreign tourists as the issuance of tourist visas and the flow of foreign tourists from land and air borders will be resumed this month. Ninety percent of the hotel staff have been vaccinated against the coronavirus so far, so the hotels are ready to welcome foreign tourists, observing strict health protocols, the head of the Association of Iranian Hoteliers has announced. To ease the travel process, individual foreign tourists could confirm the reservations of accommodation centers at the border, CHTN quoted Jamshid Hamzehzadeh as saying on Monday. The destinations of foreign tourists in Iran are to specific cities such as Mashhad, Qom, Tabriz, Shiraz, Yazd, and Isfahan, and to return to the figure of over eight million incoming tourists before the outbreak of the coronavirus, serious planning is required, the official added. Iraqi tourists will flood the country once the borders open, but attracting tourists from Europe will require some time, he noted. Foreign advertising in foreign media and press, on the internet, and through well-known international bloggers should also be planned and taken seriously, he mentioned. Earlier this month, the official noted that Iranian hotels have lost 202 trillion rials (some $4.8 billion at the official exchange rate of 42,000 rials per dollar) of potential revenues due to the COVID-19 pandemic. Two-thirds of the hotel staff have lost their jobs as well, he added. Back in September, Hamzehzadeh announced that all employees of accommodation centers across Iran are scheduled to be vaccinated against the coronavirus. “To vaccinate staffs of all accommodation centers, including eco-lodges, apartment hotels, and guest houses, as well as hotels, more coordination with the Ministry of Health is needed,” he added. Back in July, ISNA reported that the tourism industry of the country has suffered a loss of some 320 trillion rials ($7.6 billion at the official exchange rate of 42,000 rials per dollar) since the outbreak of the coronavirus pandemic. The pandemic has also ruined more than 44,000 jobs in a once budding travel sector of the country, the report added. Experts believe accommodation centers suffered the most as a result of the outbreak of the coronavirus in Iran and its subsequent unemployment and financial losses. Iran plans to resume issuing tourist visas Back in September, Cultural Heritage, Tourism and Handicrafts Minister Ezzatollah Zarghami announced that by the order of President Ebrahim Raisi the issuance of tourist visas and the flow of foreign tourists from land and air borders will be resumed from the month of Aban (Oct. 23 – Nov. 21) following 19 months of suspension. Months of steep recession has taken its toll. Many travel insiders, hoteliers, and tour operators have faced big dilemmas such as bankruptcy, unemployment, debts, and the prospects of not being competitive on the international level. They now have good grounds of hope as Zarghami announced on September 19 that the country plans to lift visa restrictions to help the severely hit tourism industry. Meanwhile, the number of people testing positive for COVID-19 has continued to fall in the Islamic Republic, curbing a stubborn fifth wave of the pandemic, which has seen daily mortalities of up to 700 in recent weeks. As of September 22, the figure dropped to below 300 as the government has devoted a great deal of effort to vaccinate citizens against the nasty virus. Some experts believe Iran is still somehow “unknown” for many potential travelers due to Western “media war”. Several estimates have been released so far on the extent of the tourism-related losses incurred by the pandemic. Only months into the outbreak, Zarghami’s predecessor, Ali Asghar Mounesan, lamented that the number of foreign travelers to Iran was drastically plunged due to the pandemic. “Tourism of the country was growing before the corona [outbreak], its revenues reached $11.7 billion in 2019, which accounted for 2.8% of GDP, nearing the average share of tourism in the world GDP, which was 3.2 percent,” Mounesan said. He added 8.7 million foreign nationals visited Iran during the [Iranian] year (1398), adding that Iran was ranked as the second fastest-growing country in tourism based on data compiled by the World Tourism Organization. Iran is potentially a booming destination for travelers seeking cultural attractions, breathtaking sceneries, and numerous UNESCO-registered sites. Under the 2025 Tourism Vision Plan, Iran aims to increase the number of tourist arrivals from 4.8 million in 2014 to 20 million in 2025.

Create: Oct 18, 2021 Edit: Oct 19, 2021 Regional News

UK Travel & Tourism Sector May Only Recover by a Third This Year

The World Travel & Tourism Council (WTTC) says the UK’s Travel & Tourism sector’s year on year recovery may only claw back a third, whilst international travel spending continues to plummet. Latest research from WTTC, which represents the global Travel & Tourism sector, shows the recovery has been severely delayed by the lack of spending from international visitors. WTTC blames strict travel restrictions, such as the destructive ‘traffic light’ system, for wreaking havoc on the sector. Now, despite its highly successful vaccine rollout, the UK is set to record further losses in inbound visitor spending than the previous year, a year in which international travel ground to an almost complete standstill. At the current rate of recovery, WTTC research shows the UK’s Travel & Tourism sector’s contribution to the nation’s economy could rise year on year by just under a third (32%) in 2021, broadly in line with the global average of 30.7%. However, research conducted by the global tourism body shows the increase has been primarily spurred on by the recent boom in domestic travel, with domestic spending growth set to experience a year on year rise of 49% in 2021. While this surge in domestic travel has provided a much-needed boost, it will not be enough to achieve a full economic recovery and save millions of jobs still under threat. The research goes on to show that international spending is predicted to plunge by nearly 50% on 2020 figures – one of the worst years on record for the Travel & Tourism sector – making it one of the worst performing countries in the world. While other countries, such as China and the U.S., are set to see a rise in international travel spending this year, the UK lags and continues to record significant losses. Severe travel restrictions, ever-changing policies, and barriers to travel to the UK, such as the current requirement for visitors to take an expensive day two PCR test after arriving in the country, have had their toll. Last year, the UK Travel & Tourism sector saw 307,000 job losses across the country and research shows that jobs in the sector are set to remain flat this year. Julia Simpson, WTTC President & CEO said: “WTTC research shows that while the global Travel & Tourism sector is beginning to recover, the UK continues to suffer big losses due to continuing travel restrictions that are tougher than the rest of Europe. Looking ahead to 2022, WTTC research provides grounds for optimism. With the right measures and a strong focus on international travel, the UK could see Travel & Tourism’s contribution to GDP rise by 53% in 2022, resulting in an additional £66 billion to its economy. International visitor spending could also see a significant increase reaching £29 billion – just 20% below 2019 levels. Meanwhile, employment growth could see a 14% boost year on year, equating to additional 580,000 jobs in 2022, resulting in over 4.7 million jobs, which is 445,000 above 2019 levels.

Create: Oct 16, 2021 Edit: Oct 16, 2021 International News

Hotel fire in southern Iraq kills child

A fire broke out at a hotel in Iraq’s southern city of Karbala on Sunday killing one child, civil defence officials said. Fire fighters and civil defence teams managed to rescue 78 people after the blaze inside the four-story Dai Al Hussain Hotel in the centre of the city. The cause of the fire has not been disclosed, although authorities said an investigation has been opened. “A girl died in hospital due to smoke inhalation which caused her to suffocate despite attempts to resuscitate her,” civil defence statement said. There have been numerous fires in Iraq this year, including in a Covid-19 facility in the southern city of Nasiriyah in Dhi Qar governorate, which killed more than 60 people. Police have said the blaze at Al Hussein hospital earlier this month was due to faulty wiring that caused an oxygen tank to explode. Citizens blame corruption, negligence and mismanagement in various sectors of government for the disasters. Prime Minister Mustafa Al Kadhimi ordered the arrest of top health officials last week, following the deadly fire in Nasiriyah. President Barham Salih and Mr Al Kadhimi blamed the fire on negligence cause by corruption and political interference in the management of the hospital, and vowed to take action. Iraq's former health minister, Hassan Al Timimi, resigned in April following a fire in Baghdad's Ibn Al Khateeb hospital that killed at least 82 people. Most of them were Covid-19 patients who needed ventilators to help them breathe. The cause of the fire was also an oxygen tank explosion. The coronavirus pandemic has put a heavy strain on Iraq's health services. Before the outbreak of the coronavirus pandemic hospitals across the country were already struggling to provide patients with a good standard of care. The healthcare system has been affected by years of mismanagement, a lack of accountability, violence and factionalism since the US-led invasion in 2003, and before that by years of sanctions.

Create: Jul 19, 2021 Edit: Jul 19, 2021 Regional News

Lisbon airport handling strike spurs cancellation of 200 flights

Two hundred flights were cancelled at Lisbon airport on Saturday at the start of a two-day strike by Groundforce handling company workers, with more cancellations likely before the action ends on Sunday evening, the company that manages Portugal’s airports (ANA) said. A spokesman for the Union of Airport Handling Technicians, which called the strike, told local news agency Lusa that about 100 per cent of workers had taken part in the strike in Lisbon on Saturday, the busiest airport in the country. The strike has had a huge impact on Portuguese flag carrier TAP, which uses Groundforce’s handling services, but it has not affected low-cost airlines. Groundforce workers are demanding that the handling company, which is in serious financial difficulties due to the coronavirus pandemic, pay wages without any delay, along with this year’s holiday pay. The strike mainly affects the operation of Lisbon airport, and has little impact on the other nine Portuguese airports, ANA chief executive Thierry Ligonnière said. “We still anticipate difficulties tomorrow and a progressive return to normal on Monday,” Mr Ligonnière told reporters. Groundforce is 50.1 per cent owned by the Portuguese firm Pasogal and 49.9 per cent by the TAP-Air Portugal group, which in turn is 72.5 per cent controlled by the Portuguese state. TAP offered to lend the money necessary for Groundforce to pay the holiday pay to its workers, but the proposal was turned down by the handling company.

Create: Jul 18, 2021 Edit: Jul 18, 2021 International News

Wyndham Opens La Quinta Inn & Suites Nashville Downtown/Stadium

PARSIPPANY, N.J. – July 15, 2021 – Wyndham Hotels & Resorts, the world’s largest hotel franchising company with over 8,900 hotels across nearly 95 countries, today announced the opening of La Quinta Inn & Suites by Wyndham Nashville Downtown/Stadium, featuring the brand’s Del Sol prototype. There are 175 La Quinta hotels in the development pipeline, with openings scheduled this year in key U.S. markets such as Austin, Texas; Brooklyn, N.Y.; Denver, Colo.; and Santa Cruz, Calif. Internationally, the brand, which currently operates in Canada, Chile, Colombia, Honduras, Mexico, Turkey, and New Zealand, has also announced plans to further expand in China, the Dominican Republic, Mexico, and the United Arab Emirates. La Quinta’s Del Sol prototype was created with the objective to maximize revenue-per-sq.-ft. while maintaining a competitive cost per key. It features a fresh, stylish and innovative design, providing guests with comfort and convenience while enabling productivity, making it appealing to both business and leisure travelers. La Quinta has continued to garner the interest of developers due to its strong performance of gaining 490 basis points of RevPAR Index in 2020 against its competitive set, according to STR data. Dedicated to guest service and satisfaction, La Quinta by Wyndham offers an elevated stay in a contemporary setting. With thoughtful amenities and friendly service, this brand consistently delivers an exceptional guest experience that keeps travelers waking up on the bright side. Located along the East Bank of Nashville’s Cumberland River, La Quinta Inn & Suites by Wyndham Nashville Downtown/Stadium debuts 205 spacious guest rooms outfitted with amenities to relax and recharge, more than 2,000 square feet of event space, an on-site restaurant and bar, a business center to stay connected, a fitness center to squeeze in a workout while on the road, and a welcoming heated indoor pool. The hotel also offers amenities ranging from laundry facilities and dry cleaning service to Bright Side Breakfast®. With modern, locally inspired design elements, including an expansive hand-tiled mosaic reflective of the city’s music scene behind the front desk, the heartbeat of Nashville is evident throughout the hotel. “We are delighted to bring La Quinta Inn & Suites by Wyndham’s Del Sol prototype to the bustling city of Nashville,” said Krishna Paliwal, Wyndham’s president of La Quinta and head of architecture, design, and construction. “Timed with the return of the summer travel season, we are excited to expand the brand’s portfolio and welcome visitors to this very special southern city.” La Quinta Inn & Suites by Wyndham Nashville Downtown/Stadium is located nine miles from Nashville International Airport, across the street from Nissan Stadium, home to the Tennessee Titans, and minutes from the excitement of Broadway. Visitors can immerse themselves in music history with a visit to the Grand Ole Opry and Ryman Auditorium, see Elvis’ Cadillac and additional iconic memorabilia at the Country Music Hall of Fame and Museum, or catch a Predators game at Bridgestone Arena. Centennial Park is nearby and home to a full-scale replica of the Parthenon, as is the stunning 55-acre botanical garden at Cheekwood. Business travelers can expect to be conveniently located near companies like Amazon, Bridgestone, and iHeartRadio.

Create: Jul 17, 2021 Edit: Jul 17, 2021 International News