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TOP 10 OLDEST HOTELS IN EUROPE

Hotels have been around for as long as we can remember, but where in history is the origin of this core sector of the tourism industry? While it might come as a surprise for many, the three oldest hotels in the world are all located in Japan and have been operating for hundreds of years. While Japan can boast this very interesting fact, the real champion of historic accommodation facilities is Europe with a large variety of old hotels. In this context, Tourism Review presents the top 10 oldest hotels on the Old Continent – each country represented by only one hotel. Hôtel Cour du Corbeau (France), est. 1528 Located in the heart of Strasbourg and a stone's throw from the cathedral, the Cour du Corbeau is one of the oldest hotels in Europe, being in operation since the beginning of the 16th century. At the same time, it is also one of the most beautiful architectural ensembles of the Renaissance period. The city-owned hotel offers 63 luxurious rooms to its guest, guaranteeing top-notch comfort and an experience to remember. Hostal dos Reis Católicos (Spain), est. 1499 Owned by the Paradores chain (in the ownership of the Spanish government), the Hostal dos Reis Católicos was built as a royal hospital to accommodate pilgrims traveling to Santiago de Compostela. Today, it continues to welcome visitors from all parts of the world in more than 100 rooms and boasts incredible luxury in the heart of one of Spain’s most important cities. Hotel Damier (Belgium), est. 1398 Located on the Grote Markt square in Kortrijk, Damier boasts an impressive history. The first mention of the hotel dates back to the 14th century, with the building boasting an astonishing Rococo façade from 1769. Today, the hotel offers 65 luxurious rooms that will certainly impress even the more demanding individuals. Hotel De Draak (Netherlands), est. 1397 Founded in 1397 and located in the historic center of Bergen op Zoom, Hotel de Draak is the oldest hotel in the Netherlands. It is possible that the hotel is even older, but a huge fire destroyed the city archives in the same year. It is currently owned by the Hazen family and boasts an impressive 62 rooms which provide the guests with fine comfort and luxury. Zum Roten Baeren (Germany), est. 1387 Labelled as the oldest hotel in Germany, the first mention of the Zum Roten Baeren hotel in Freiburg dates to 1387, with the building itself being one of the oldest ones in the city. The guesthouse has been a social center of the city for years and today it has 25 rooms, 20 employees and the ambition to appeal more to the public with its historic charm. Hotel-Gasthof Löwen (Lichtenstein), est. 1380 The Löwen has been offering its services in the hospitality industry since 1380, thus being the oldest hotel in the country. Today the hotel offers elegantly furnished rooms, organization of events and conferences and provides its guests with a gastronomic experience in the form of a restaurant to top it all off. Gastagwirt (Austria), est. 1380 The family led Gastagwirt hotel has been firmly rooted in Eugendorf, in the Salzburg region, for over 700 years. As early as 1380, the "irrevocable, indispensable and forever hereditary liquor license" was awarded to the guesthouse with a letter and a seal. In the present day, the hotel provides fine accommodation services, but especially some of the best seminar and meeting services and facilities in the country. Hotel Interlaken (Switzerland), est. 1323 Hotel Interlaken in Switzerland is also among the oldest hotels in Europe. It was opened in 1323 and was initially meant to be a guesthouse for visitors of the local monastery, while later it was a part of the administration of the region. Today, the family led hotel offers 55 rooms, event organization and much more in the heart of Switzerland. Hotel Alte Goste (Italy), est. 1142 The Alte Goste hotel has been in operation since the 13th century, although the first innkeeper known by name was Gild Stainer in 1557. The region itself served as one of the most important connections between the Holy Roman Empire and Italy. Today the hotel offers a large variety of rooms and apartments for a carefree stay in the Puster Valley. The Olde Bell Hotel (UK), est. 1135 The Olde Bell, located in the small town of Hurley in England first opened almost 900 years ago in 1135. Initially, it operated as a guesthouse for visitors to the nearby Benedictine Priory, but throughout the time it gained even more importance up to the point when Winston Churchill and Dwight D. Eisenhower met there during World War II. Today the hotel offers 48 rooms that guarantee the guests a historic experience not to be forgotten.

Create: Dec 16, 2021 Edit: Dec 16, 2021 International News

Foreign tourists should buy COVID insurance

In addition to a mandatory negative PCR test certificate, international travelers visiting Iran should buy coronavirus insurance, a tourism official announced on Thursday. “Foreign tourists must buy coronavirus insurance from authorized companies when entering the country, and if they suffer from the pandemic in Iran, they will be provided with a place and treatment for 14 days,” Esmaeil Barat said, IRNA reported. In addition to providing proof of vaccination or a negative PCR, inbound passengers must have coronavirus insurance, which differs from the routine insurance coverage purchased by all tourists before the coronavirus era, the official explained. Home to countless cultural and natural travel destinations, Iran achieved good growth in attracting foreign tourists over the past couple of years but the epidemic shut down its tourism, as in many other countries, Barat said. Iranian Tour Operators Director Ebrahim Pourfaraj said earlier this month that the restoration of tourism flow to the country is very important for Iranian tour operators and travel insiders. “At the moment, we are not thinking about revenues, but we are looking for the beginning of the tourist flow to the country and renew our links [with international fellows],” Pourfaraj said. His comments came after months of steep recession triggered by massive coronavirus restrictions which led many travel insiders, hoteliers, and tour operators towards bankruptcy, unemployment, debts, and the prospects of not being competitive on the international level. As mentioned by Pourfaraj, Iran has made its best to maintain contact with global tourism markets and companies that worked with Iran in the past, especially since virtual communication and meetings have thrived. “Following the resumption of the tourist visa, visitors from Russia and France have traveled to Iran and we are currently expecting a smaller number of tourists in Iran due to the current situation in the world,” he explained. Last November, the World Tourism Organization announced that international tourist arrivals to Iran plunged 72% during the first eight months of 2020 when compared to 2019, highlighting the severe impact of COVID-19 as the main factor. Even before the pandemic, Iran’s tourism was already grappling with some challenges, on top of those Western “media propaganda” aimed at scaring potential travelers away from the Islamic Republic. Some experts believe Iran is still somehow “unknown” for many potential travelers due to such a “media war”. They, however, consider bright prospects for the tourism sector of the country if it vigorously pursues comprehensive strategies to counter U.S.-led propaganda and strict sanctions, yet does its best to loosen tough travel regulations. Iran is potentially a booming destination for travelers seeking cultural attractions, breathtaking sceneries, and numerous UNESCO-registered sites. Under the 2025 Tourism Vision Plan, Iran aims to increase the number of tourist arrivals from 4.8 million in 2014 to 20 million in 2025.

Create: Nov 27, 2021 Edit: Nov 27, 2021 Regional News

Kermanshah to generate tens of tourism jobs

Nine tourism-related projects, which are planned to be carried out across the western province of Kermanshah are estimated to generate 135 jobs upon their completion, the provincial tourism chief has announced. The projects will be implemented in the cities of Kermanshah, Javanrud, Harsin, and Islamabad-e-Gharb, Jabbar Gohari said on Tuesday. A budget of 2.4 trillion rials ($58.4 million at the official exchange rate of 42,000 rials per dollar) will be channeled into the projects, which include accommodation centers, tourist complexes, traditional restaurants, and hotel hospitals, the official explained. Kermanshah embraces a variety of awe-inspiring historical sites, of which Bisotun and Taq-e Bostan are both on the UNESCO World Heritage list. Inscribed into the base of a towering cliff, Taq-e Bostan comprises extraordinary Sassanian bas-reliefs of ancient victorious kings divide opinions. Late afternoon is the best time to visit, as the cliff turns a brilliant orange in the setting sun, which then dies poetically on the far side of the duck pond. Bisotun is a patchwork of immense yet impressive life-size carvings depicting King Darius I and several other figures. UNESCO has it that Bisotun bears outstanding testimony to the important interchange of human values on the development of monumental art and writing, reflecting ancient traditions in monumental bas-reliefs.

Create: Nov 20, 2021 Edit: Nov 20, 2021 Regional News

Ardabil’s ‘biggest’ 5-star hotel under construction

Private investors are now constructing a 5-star hotel, which according to local officials would be the “biggest” of its kind in the northwestern Ardabil province. “Construction operation of what would be the biggest five-star hotel in Ardabil province is ongoing in [the touristic region of] Aznav in Khalkhal county,” Khalkhal’s governor said on Tuesday. The seven-story hotel would have 350 beds in an area of 11,000 square meters, Masud Yeganeh said, CHTN reported. Back in January, the provincial tourism chief, Nader Fallahi, announced that more than 150 tourism-related projects are underway across the mountainous province. “The mentioned projects will prepare the province’s tourism sector for the post-coronavirus era when the number of tourists and travelers is expected to rise magnificently,” the official said. Sprawling on a high, windswept plateau, Ardabilis well-known for having lush natural beauties, hospitable people, and its silk and carpet trade tradition. It is also home to the UNESCO-registered Sheikh Safi al-Din Khanegah and Shrine Ensemble. The province is very cold in winter and mild in summer, attracting thousands every year. The capital city of Ardabilis usually recorded as one of the coldest cities in the country in winter.

Create: Nov 20, 2021 Edit: Nov 20, 2021 Regional News

Trumps Selling Prized Washington, D.C., Hotel for $375 Million

Donald J. Trump’s family business has an agreement to sell its marquee Washington hotel, reaching a deal to fetch at least $375 million for a property that prompted ethical scrutiny and struggled to make money even as it drew steady crowds of lobbyists, lawmakers and Trump loyalists. The deal so far is what is known as a purchase and sale agreement, meaning a final sale of the Trump International Hotel has not taken place and may not happen until early next year, according to three people with knowledge of the matter. The sale of the lease of the hotel, which operates out of a landmark federal building on Pennsylvania Avenue, comes after years of financial losses at the property, which opened in 2016, shortly before Mr. Trump was elected president. Still, with the significant price of the planned sale, the Trump family is expected to turn a profit on the overall investment. The buyer of the lease is CGI Merchant Group, a minority-owned real estate investment firm in Miami, according to the people briefed on details of the pending transaction, which was reported earlier by The Wall Street Journal. CGI is exploring a deal to rename the hotel, based in the Old Post Office building, under the Waldorf Astoria luxury brand. The sale must first be approved by the General Services Administration, the federal agency that controls the property. From the time of its opening, the hotel immediately drew crowds of Trump supporters and favor-seekers. For a businessman president, it was the ideal bridge between his two worlds: a Trump hotel five blocks from the Trump White House. This blurring between Mr. Trump’s business and his presidency fueled attacks from congressional Democrats who charged that he used the property as the hub of an influence-peddling operation.

Create: Nov 15, 2021 Edit: Nov 15, 2021 International News

Gold-plated limousine, world’s only Panther-Laser shine at Tehran museum

Following years of restoration and renovation, Iran Historical Car Museum in western Tehran has reopened its doors to the public, featuring a magnificent collection of rare classic, vintage, sports cars, carriages, and motorcycles.Highlights of the museum include a gold-plated limousine, the world’s only Panther-Laser car produced, a Silver Ghost Rolls-Royce once owned by the Qajar King, Ahmand Shah (r. 1909 – 1925), as well as a royal carriage belonging to Nasereddin Shah of Qajar.In an interview with the Tehran Times on Sunday, the director of the museum Mohammad Fa’al, said: “The 1922 Rolls-Royce, a Morris Oxford Bullnose, and a Fiat Tipo 519 constitute the three oldest cars of the collection.”“The building of the museum underwent restorations as of 2005 as you can see the images of the restoration of the building and cars have been installed on the walls of the museum. Moreover, we refurbished a dozen other cars from our treasury and added them to the newly-opened museum.”“The museum has four main halls, the first of which bears the oldest vehicles of the collection, amongst them the Rolls-Royce Silver Ghost that was belonging to Ahmad Shah Qajar,” he said. Hall 2 is dedicated to American and Mercedes-Benz vehicles, and Hall 3 is devoted to the official and ceremonial cars, which include various models of Rolls-Royces and Mercedes. Hall 4 is also dedicated to sports and super sports cars. In response to a question about the number of vehicles, the director said: “There are currently 102 cars in the treasury in addition to 55 cars that are currently on display.” “Of course, what you now see in here is not all our cars, and we have a treasury that acts as a support for the museum, and it has cars that are being renovated over time and replaced with these existing cars in order to preserve the charm of the museum.” The museum owns the largest collection of Mercedes-Benz 600 in the world. “We have the largest collection of Mercedes-Benz 600 in the world with 21 units. The Mercedes-Benz Museum itself has three units of the 600 model…. the Mercedes-Benz 600 itself is designed and built with different rooms and its function is only for ceremonies and this model has different rooms some having hardtop or custom-made sunroofs,” the director of the museum explained. He said that the museum owns all models of Mercedes-Benz 600, which is very unique. “Moreover, we have all models of Mercedes-Benz 600 that have been produced by the German company; four of which are on display here in the museum, and 17 are being kept inside the treasury.” Furthermore, Fa’al added 21 classic Rolls-Royces are being kept in the museum and its treasure trove. “Home to 21 [classic] Rolls-Royces, Iran Historical Car Museum is the second-largest treasure trove of those vehicles after the Rolls-Royce Museum.” Talking about the values of cars he explained, “all these cars are valuable and it is impossible to say which one is better. We can say which one is more beautiful and which has a more attractive design, but we cannot say which is more valuable.” “However, the classification of cars in terms of value depends on several factors: one is the age of the car, the other is its manufacturer brand and design technology. And there are decorative items used in cars. For instance, a car in which is gold plated and is decorated with jewelry is obviously more valuable than an ordinary one….” Responding to a question concerning restoration, Fa’al said all the processes of rebuilding cars are fully documented and all phases are photographed and evidence is available. The age of the classic cars According to Brinatica, the decade 1925–35 was notable not only for the appearance of many new small automobiles but also for the building of many ultra-large ones. The years from 1925 to 1948 are cited by collectors of automobiles as the “classic years,” a period that saw the rise of the luxurious fast motorcar to a peak it seems unlikely to reach again. The first name in this field was Rolls-Royce Ltd., founded in 1906. Most Rolls-Royce chassis are designed for limousine and large sedan bodies, but the firm once made a comparatively light car (called the Twenty), and it has throughout its history produced fast models in addition to its regular line—e.g., after World War II, the Continental, built under the Bentley Motors Ltd. label. Other motorcars of this type included the Hispano-Suiza of Spain and France; the Bugatti, Delage, Delahaye, Hotchkiss, Talbot (Darracq), and Voisin of France; the Duesenberg, Cadillac, Packard, and Pierce-Arrow of the United States; the Horch, Maybach, and Mercedes-Benz of Germany; the Belgian Minerva; and the Italian Isotta-Fraschini.

Create: Nov 3, 2021 Edit: Nov 3, 2021 Regional News

London Town Group Appoints Cycas Hospitality to Manage Its Three Paddington Hotels

Cycas Hospitality, the award-winning pan-European operator, has signed a deal to operate London Town Group’s portfolio of upscale boutique hotels in the UK capital. The London Town Group of Companies, founded by Koolesh Shah, is one of the UK’s leading, privately-held real estate and energy investment companies. The agreement sees Cycas welcome its first two Mercure-branded hotels – part of Accor – to its portfolio. While the 72-room Mercure London Hyde Park – set within a Grade II listed building – recently completed a multi-million-pound refurbishment, the 86-room Mercure London Paddington is scheduled to start a fully renovation programme next year. As part of the extensive works, the hotel will upgrade its ground floor food and beverage facilities and transform its top floor into a rooftop bar.As Cycas’s seventh IHG-branded property, the 64-room Hotel Indigo London Paddington becomes its first Hotel Indigo in London and joins Hotel Indigo Dundee as its second in the UK. All three properties offer a wide range of dining options, meetings facilities and state-of-the-art fitness centres, all just a short walk from Hyde Park and Paddington Station, whose access will be further boosted with next year’s opening of Crossrail and the Elizabeth Line. Cycas has appointed Tanja Furby as Cluster General Manager for the three London hotels. A seasoned operator who has worked across a wide range of leading hospitality brands, Tanja’s commercial skills, leadership and local knowledge will help Cycas maximise each property’s customer offering. Koolesh Shah, Founder of London Town Group, said “As our business diversifies and grows, I felt now was the time to bring on board a recognised industry leader in hotel operations to partner on the transformation journey of our hotels. “We’ve always prided ourselves on our collection of leading branded-boutique hotels, and we’re confident that Cycas’s track-record in delivering the highest hospitality standards will ensure we can continue to give our guests the best possible experience.” Matt Luscombe, Chief Executive Officer at Cycas Hospitality, said: “I’ve known and admired Koolesh and his team for many years, since he opened the first Hotel Indigo outside of North America in 2009. Over the last decade, London Town Group has been synonymous with commercial and operational excellence. “With their central locations and exceptional transport links, these three hotels are ideally positioned to capitalise on the recovery in business and leisure travel. We’re proud and excited to begin this partnership together. The deal follows continued expansion for Cycas Hospitality, which has now opened or taken over 17 hotels in 12 months, despite the challenges posed by the Covid-19 pandemic,

Create: Oct 31, 2021 Edit: Oct 31, 2021 International News

The Ritz-Carlton Debuts in Mexico City

The Ritz-Carlton Hotel Company, L.L.C. is excited to announce the debut of The Ritz-Carlton, Mexico City, providing discerning travelers with a new way to discover one of the world’s most dynamic destinations. Transforming the city’s skyline and sitting amongst the country’s tallest buildings, the hotel is centrally located along the iconic Paseo de Reforma and showcases uninterrupted views of the famed Chapultepec Park. Featuring the legendary service of the brand’s Ladies and Gentlemen, each detail of the hotel is thoughtfully designed to immerse guests in the city’s rich culture and offer a unique perspective on this beloved destination. Featuring unparalleled service, The Ritz-Carlton, Mexico City celebrates legendary Mexican hospitality and offers guests a highly personalized experience. The hotel features a wide range of carefully curated amenities designed for cultural discovery and epicurean adventures or business travel, including The Ritz-Carlton Club® Lounge with an exclusive Club Concierge, a heated indoor swimming pool, large fitness center with state-of-the-art equipment and a signature Ritz-Carlton Spa with six luxurious treatment rooms. Bringing the destination to life in a unique way, The Ritz-Carlton Spa thoughtfully sources local ingredients and botanicals, which are then coupled with the healing and spiritual traditions of Mexico City’s Aztec culture. In addition to relaxing and rejuvenating treatments, the spa features an assortment of wellness areas, including steam rooms, saunas, and a timeless capsule room. Dining at Samos, the Mediterranean inspired restaurant on the 38th floor of The Ritz-Carlton, Mexico City, guests can enjoy cuisine featuring dynamic local flavors for a one-of-a-kind experience. Bringing vast luxury experience and expertise in Mexican, Italian, French, Peruvian and Argentinian cuisines, Chef Jonathan Felix has carefully created each dish to offer a culinary journey where flavors and sensations are elevated with every bite. The epicurean experiences continue through the dessert course with delicate sweets like Nido, an airy mango and passion fruit mousse encased in white chocolate and cradled by a spun sugar nest. The Ritz-Carlton, Mexico City also offers more than 4,300 square feet of meeting space with floor to ceiling windows overlooking Chapultepec Park, ideally suited for a variety of events from meetings to celebratory occasions. The spaces have been designed to foster inspiration and connection whether a large gathering in the ballroom or an intimate board meeting.

Create: Oct 31, 2021 Edit: Oct 31, 2021 International News

Qatar World Cup opens up opportunity for Iran tourism: deputy minister

The Islamic Republic of Iran should benefit from World Cup as a considerable opportunity to promote its distinctive travel attractions, the deputy tourism minister has said. "With the World Cup being held in a neighboring country, Iran can benefit from this important event, which if carefully planned, can bring significant wins for various sectors, especially the tourism industry in the country," CHTN quoted Ali-Asghar Shalbafian as saying on Wednesday. The geographical position of Iran and its unique tourist attractions make it a potential destination for the World Cup spectators, the official added. Therefore, proper policy-making and management in collaboration with the private sector can pave the way for the widespread use of this event, he noted. Increasing the number of flights between Iran and Qatar during the event, which will be held from November 21 to December 18, 2022, as well as showcasing and introducing distinctive tourist attractions of the country to the spectators at this event are on the agenda of the tourism ministry, he explained. Back in September, Cultural Heritage, Tourism, and Handicrafts Minister Ezzatollah Zarghami announced the issuance of tourist visas and the flow of foreign tourists to Iran would resume as per President Ebrahim Raisi’s order following 19 months of suspension. However, now that the tourist visas are once again being issued to cultivate good grounds of hope for travel insiders. Months of steep recession has taken its toll. Many travel insiders, hoteliers, and tour operators have faced big dilemmas such as bankruptcy, unemployment, debts, and the prospects of not being competitive on the international level. Meanwhile, the number of people testing positive for COVID-19 has continued to fall in the Islamic Republic, curbing a stubborn fifth wave of the pandemic, which has seen daily mortalities of up to 700 in recent weeks. As of September 22, the figure dropped to below 300 as the government has devoted a great deal of effort to vaccinate citizens against the nasty virus. Some experts believe Iran is still somehow “unknown” for many potential travelers due to Western “media war”. Several estimates have been released so far on the extent of the tourism-related losses incurred by the pandemic. Only months into the outbreak, Zarghami’s predecessor, Ali-Asghar Mounesan, lamented that the number of foreign travelers to Iran was drastically plunged due to the pandemic. Tourism of the country was growing before the corona [outbreak], its revenues reached $11.7 billion in 2019, which accounted for 2.8% of GDP, nearing the average share of tourism in the world GDP, which was 3.2 percent,” Mounesan said. He added 8.7 million foreign nationals visited Iran during the [Iranian] year (1398), adding that Iran was ranked as the second fastest-growing country in tourism based on data compiled by the World Tourism Organization. Experts expect Iran to achieve a tourism boom after coronavirus contained, believing its impact would be temporary and short-lived for a country that ranked the third fastest-growing tourism destination in 2019. The Islamic Republic expects to reap a bonanza from its numerous tourist spots such as bazaars, museums, mosques, bridges, bathhouses, madrasas, mausoleums, churches, towers, and mansions, of which 26 are inscribed on the UNESCO World Heritage list. Under the 2025 Tourism Vision Plan, Iran aims to increase the number of tourist arrivals from 4.8 million in 2014 to 20 million in 2025.

Create: Oct 31, 2021 Edit: Oct 31, 2021 Regional News

Marketing: From Brand Multiplicity to Brand Authenticity

Before the pandemic, hotel brands were at a crossroads with increasingly brand agnostic consumers and ever-expanding brand portfolios. But there is evidence that the pandemic may have led to consumers’ renewed appreciation for a well-recognized brand name that assures quality and instills trust. This change in consumer behavior will impact brand management strategies in several significant ways. De-emphasizing brand-proliferation strategiesIn 2010, room demand jumped 6.5% as the industry emerged from a recession. This marked the beginning of a decade-long, demand-fueled brand proliferation that now provides over 1,000 hotel brands for travelers according to STR. Underpinning the surge in brand options are segmentation and brand portfolio strategies. Segmentation allows hoteliers to take a diverse traveler population and organize it into homogeneous groups (e.g., business, staycation) (Kotler et al., 2017). Brand portfolio refers to a “house of brands” approach which incorporates the corporate brand and any number of secondary or subsidiary brands (Muzellec & Lambkin, 2009). Both strategies contributed to the proliferation of new brands that were largely targeting the millennial segment and catering to their desires for work-life balance, authenticity and technology. When people are ready to travel again, their needs might become more homogeneous as their accommodation choices will mostly be based on cleanliness and safety. Moreover, the expectation of a slow recovery in economic activities coupled with a synchronized global recession suggest that rooms demand, which STR forecasts to drop by 51.2% this year, will not return to previous levels anytime soon, let alone grow. Taken together, segmentation to find new niche and a “house of brands” approach to capture excess demand will be less important in the hospitality brand management discussion. Emphasizing brand authenticitySince the pandemic disrupted current and future travel on an unprecedented scale, it may well have reminded consumers of the value of a brand. In fact, a recent IDC survey of over 1,500 U.S. consumers revealed that travelers will be more likely to seek out brand name and four-star or above hotels for assurance when they travel again. This represents an opportunity for hotel brands to reconnect with the public with better defined brand value that goes beyond the rooms and service offerings. One such strategy is authenticity branding. Brand authenticity (i.e., the extent to which a brand is “faithful toward itself, true to its consumers, motivated by caring and responsibility, and able to support consumers in being true to themselves,” Morhart et al., 2014, p.8) has been shown to help luxury hotel brands generate brand love as well as improve business performance (Manthiou et al., 2018). It encompasses not only the traditional hospitality value to genuinely care for others but also modern relationship and cause marketing theories (e.g., corporate social responsibility) to foster meaningful engagement with consumers and various stakeholders. The new generation of hospitality leaders need to grasp the concept of brand authenticity to rise above the current crisis and take the industry to a more sustainable, brand-driven future. Human-technology interaction theories to strengthen brand identityHoteliers had shown reluctance in adopting technology in the past, partly due to high costs, but mostly due to the lukewarm reception (e.g., low usage of loyalty app, perceived low performance of service robots) from consumers who demand a personal touch. But social distancing, online ordering, curbside pickup, and other measures implemented during the pandemic have accustomed consumers to contactless consumption. Many hoteliers (e.g., Hilton) see contactless technology, such as mobile check-in and payment, as necessary standards post-pandemic (Wroten, 2020). Using AI and robotics to further reduce interpersonal contacts will likely be the next frontier to push to gain trust from the pandemic-stricken consumers and encourage them to travel again. The Westin Houston Medical Center hotel using robots in sanitizing and disinfecting its property is a case in point. The challenge for hotel brands is to meaningfully fuse technology (AI and robotics) into a hotel brand’s identity rather than simply use them in operational procedures (e.g., cleaning) that are typically undifferentiated across properties and brands. Theories pertaining to usability, aesthetics, and emotions in human-technology interactions (Wu, Fan, & Mattila, 2015) and how these interactions transpire in favorable brand associations will shed light on this technology branding endeavour for burgeoning hospitality leaders.

Create: Oct 27, 2021 Edit: Oct 27, 2021 Hotel Management

IHG Signs With Borealis Hotel Group to Open Holiday Inn Express Rome – Airport

IHG Hotels & Resorts, one of the world’s leading hotel companies, has signed a franchised agreement with Borealis Hotel Group to open Holiday Inn Express Rome – Airport. Planned to open in 2023, the 224-room hotel will add a simple and smart option for travellers on the go by providing the perfect place to rest, relax and recharge, whether for business or leisure. The project will be developed in Parco Leonardo by Fonte (Leonardo Caltagirone Group), one of Italy’s largest developers, and will showcase the fresh and contemporary style of the brand’s Next Generation design, a first for the Holiday Inn Express brand in Italy. This agreement builds growth momentum for IHG Hotels & Resorts in Italy and follows the recent signings and openings of airport locations for the Holiday Inn Express brand across Europe. Holiday Inn Express Rome – Airport brings a new and refreshed offering to visitors; whether travelling for business or leisure. Created with guest comforts in mind, the Next Generation design rooms offer more where it matters most – free Wi-Fi, powerful showers, comfortable beds and added extras for a great night’s sleep. All Holiday Inn Express hotels also offer an Express Start breakfast included as standard. The location of the hotel offers convenient access to Fiumicino Rome International Airport, which is currently undergoing a multi-billon development. Situated in the Parco Leonardo shopping and business centre with a dedicated metro-train stop, the hotel will be perfectly situated to connect locals and guests alike to the heart of the inner city in just 20 minutes. Various retail outlets, restaurants and bars are near the hotel, creating a truly convenient experience for guests travelling to and from Italy.

Create: Oct 27, 2021 Edit: Oct 27, 2021 International News

‘Untold stories’ now available for you to re-discover majestic Isfahan

A selection of 200 “untold stories” about Isfahan is now available for you to re-discover the ancient city, which has long been nicknamed as “half the world”. Each story is narrated within a one-minute video clip in different languages to make culture lovers and avid travelers familiar with the off-the-beaten tracks, lesser-known destinations, souvenirs, foods, traditions, rituals, cultural heritage, handicrafts, and above all the hospitable people of Isfahan. Directed by Iranian globetrotter and researcher Majid Erfanian, the clips have been produced jointly by Isfahan Chamber of Commerce, Industries, Mines and Agriculture (ICCIMA), and the private company of Rah Abrisham Iranian Zamin. 100 of the videos, containing 100 fascinating stories, had already been uploaded to social media outlets, while the others were unveiled in an official ceremony hosted by the ICCIMA on Saturday evening. The event was attended by the deputy tourism minister Ali-Asghar Shalbafian, Isfahan governor-general Seyyed Reza Mortazavi, the mayor of Isfahan Ali Qasemzadeh, and Alireza Salarian, the head of Representative Office of Ministry of Foreign Affairs in Isfahan as well as a host of travel insiders, reporters, and journalists who discussed ways to jumpstart tourism. Erfanian stressed the need for greater public awareness about the cultural heritage of the ancient land, saying the “untold stories” are produced for that purpose. “Redefining destinations has rarely happened in the field of traveling [in the country], and now the city [of Isfahan] is a forerunner of such a trend to express its tourism brand in a new way,” he said. Talking about the clips, Erfanian said” “In these multi-language videos, we have tried to put the spotlight on inaccessible or lesser-known historical sites, foods, intangible heritage, people…. characters, craftsmen and figures who have played a role in shaping the identity of Isfahan.” “Sister cities of Isfahan, the diversity of religions, and intangible heritage are amongst other elements we have addressed in the videos,” he added. In an address to the unveiling ceremony, the deputy tourism minister used the context of modern architecture to discuss ways to highlight contemporary Isfahan shoulder to shoulder with its historical core. “We see in the videos that they mostly bring centuries-old architecture and culture into focus, however, we should consider casting a new light on the modern side of Isfahan as well.” “In the production of extra videos, newer ideas may be added to improve the quality of the work,” Shalbafian added. The governor-general of Isfahan reminded the attendees of the unique feature of stories and narratives, in general, to preserve cultural heritage for the coming generations. “In all over the world, paying attention to stories and narratives is of special importance for the development of tourism….. and we have many of such stories that have been forgotten in the course of history.” What you have done in this project is to revive such stories and distinct identities that if ignored, will lead to their disappearance, Mortazavi explained. Ali Karbasizadeh, a senior advisor to the ICCIMA, expressed the need for paying much more attention to the tourism industry, content production, training of all stakeholders and activists, conducting relevant studies, productive investments, tourism startups, and further cooperation with other provinces to develop the tourism paradigm of the country. Furthermore, Karbasizadeh discussed the advantage of adequate official holidays in Iran, saying the number of national holidays in Iran, which has a pivotal role in domestic tourism, is currently insufficient in comparison to many other countries. “If this issue is not addressed and solved, our efforts in other areas would not have desired results.” Salarian for his part noted that making one-minute videos of Isfahan is a good fit. “When we sent [some of the earliest] clips of the series to our embassies in various countries, they expressed a wish to have them translated into other languages as well….Now I see that this has happened.” “Even the municipality [of Isfahan] has produced a series of professional five-minute videos in ten languages that are well received by the audiences.” “Isfahan is one of the important destinations for the high-ranking Iranian officials and visiting officials from other countries. Therefore, it has a unique stance in the field of tourism that should be taken into account,” the senior diplomat explained. Finally, the mayor of Isfahan outlined the importance of storytelling for the time being and in various fields including tourism, saying: “Story [and storytelling] still works in the present day even in psychiatric discussions, story therapy is a growing concept.” “We are ready to expand cooperation and join hands with other activists in the realm of tourism because Isfahan has enormous potential to become a major destination for international travelers,” Qasemzadeh said. Half the world? Soaked in a rich history, Isfahan was once a crossroad of international trade and diplomacy in Iran and now it is one of Iran’s top tourist destinations for good reasons. It is filled with many architectural wonders such as unmatched Islamic buildings, bazaars, museums, Persian gardens, and tree-lined boulevards. It's a city for walking, getting lost in its mazing bazaars, dozing in beautiful gardens, and meeting people. Isfahan is renowned not only for the abundance of great historical bridges but also for its ‘life-giving river’, the Zayandeh-Rood, which has long bestowed the city an original beauty and fertility. Isfahan has long been nicknamed as Nesf-e-Jahan which is translated into “half the world”; meaning seeing it is relevant to see half the world. In its heyday, it was also one of the largest cities in the region with a population of nearly one million. The cool blue tiles of Isfahan's Islamic buildings, and the city's majestic bridges, contrast perfectly with the encircling hot, dry Iranian countryside. The huge Imam Square, best known as Naghsh-e Jahan Sq. (literary meaning “Image of the World”), is one of the largest in the world (500m by 160m), and a majestic example of town planning. Constructed in the early 17th century, the UNESCO-registered square is punctuated with the most interesting sights in Isfahan. It was laid out under the reign of the Safavid ruler, Shah Abbas the Great, to signal the importance of Isfahan as the capital of his powerful empire. It is hemmed on four sides by magnificent buildings: to the east, the Sheikh Lotfollah Mosque; to the west, the palace of Ali Qapu; to the north, the portico of Qeysarieh; and to the south, the eminent Imam Mosque. “The square was at the heart of the Safavid capital’s culture, economy, religion, social power, government, and politics. Its vast sandy esplanade was used for celebrations, promenades, and public executions, for playing polo and for assembling troops,” according to the UNESCO website. Right at the northern limit of the Imam Square, one will find “Qeysarieh Gate”, which leads to the unique and unforgettable “Grand Bazaar of Isfahan”. This vaulted marketplace is one of the largest and most labyrinthine bazaars in the country. Shops offering handicrafts, souvenirs, jewelry, silverware, traditional ceramics, and authentic Persian carpets. Modern Isfahan is now home to some heavy industry, including steel factories and a nuclear facility on its outskirts, however, its inner core wants to be preserved as a priceless gem. The city is also home to a gigantic, professional, and state-of-the-art healthcare city, which is a major destination in the realm of medical tourism. Unknown destination Even before the pandemic, Iran’s tourism was already grappling with some challenges, on top of those Western “media propaganda” aimed at scaring potential travelers away from the Islamic Republic. Some experts believe Iran is still somehow “unknown” for many potential travelers due to such a “media war”. They, however, consider bright prospects for the tourism sector of the country if it vigorously pursues comprehensive strategies to counter U.S.-led propaganda and strict sanctions, yet does its best to loosen tough travel regulations.

Create: Oct 26, 2021 Edit: Oct 27, 2021 Regional News