Hotel News Professional and Inclusive Hospitality Group

Official news agency of Iran Hotel Industry

Search result...

Egypt's Tourism Industry Breaks Record

Egypt's Minister of Tourism and Antiquities announced a record-breaking influx of 14.9 million tourists to the country in 2023, marking a new milestone in Egypt's tourism history.In the final quarter of 2023 alone, 3.6 million tourists visited Egypt, surpassing the previous record set in 2010. The Minister of Tourism also highlighted a 9% increase in tourist arrivals during the first 19 days of 2024 compared to the same period last year.

Create: Feb 23, 2024 Edit: Feb 23, 2024 International News

Turkish Airlines hails visa exemption to nationals of GCC states

Turkish airlines , a global leader in aviation, has hailed a major move made by Türkiye to extend visa-free entry to the nationals of the UAE, Oman, Bahrain, and Saudi Arabia Tourists from these countries can now spend 90 out of 180 days in Türkiye without a vi The new visa exemption rule is set to bolster ties between Türkiye and these countries, and further strengthen the country’s tourist numbers from 2024, Turkish Airlines noted

Create: Feb 23, 2024 Edit: Feb 23, 2024 International News

Iran tourism loses $233m due to COVID restrictions

The Iranian tourism industry has suffered $233m losses due to COVID restrictions over the past two years. “Iranian tourism facilities have incurred a loss of 69 trillion rials ($233 million) due to the outbreak of the coronavirus over the past two years,” an official with the tourism ministry has said. It has been a major shock to the tourism industry when the coronavirus emerged in 2019, Rokna quoted Mohammad-Kazem Kholdi-Nasab as saying on Monday. Citing an example, the official said, nearly all pre-scheduled trips were canceled during the new Iranian year holidays in March 2020 except for those that were necessary. “Travel is not believed to be the cause of the outbreak, rather it is a lack of adherence to health protocols that have caused the outbreak, but people canceled their trips anyway, causing major damage to the tourist facilities across the country,” he explained. With only two months until the upcoming new Iranian year holidays, the tourism ministry is preparing safe and smart travel packages for Iranian holidaymakers and travelers, he noted. Nearly 70 percent of the population has been vaccinated, so these trips may be able to partially compensate for the damage done to tourism facilities over the past two years, he mentioned. Last year the tourism ministry announced that the tourism of the country was growing before the corona outbreak, its revenues reached $11.7 billion in 2019, which accounted for 2.8% of GDP, nearing the average share of tourism in the world GDP, which was 3.2 percent. Iran was ranked as the second fastest-growing country in tourism based on data compiled by the World Tourism Organization. Experts expect Iran to achieve a tourism boom after coronavirus contained, believing its impact would be temporary and short-lived for a country that ranked the third fastest-growing tourism destination in 2019. The Islamic Republic expects to reap a bonanza from its numerous tourist spots such as bazaars, museums, mosques, bridges, bathhouses, madrasas, mausoleums, churches, towers, and mansions, of which 26 are inscribed on the UNESCO World Heritage list. Under the 2025 Tourism Vision Plan, Iran aims to increase the number of tourist arrivals from 4.8 million in 2014 to 20 million in 2025.

Create: Jan 8, 2022 Edit: Jan 8, 2022 Regional News

Iran pavilion to bring extra charm to Expo 2020

Iran pavilion is set to add extra charm to the prestigious Expo 2020 Dubai by widening its outline such as an enormous celebration of Noruz, the Persian New Year, which will begin on March 21. The decision was reached during a meeting between the Cultural Heritage, Tourism and Handicrafts Minister Ezatollah Zarghami, Culture and Islamic Guidance Minister Mohammad-Mehdi Esmaeili and Industry, Mining, and Trade Minister Reza Fatemi Amin, Mehr reported on Sunday. During the meeting, the financial support needed to implement the ideas for improving the condition of Iran’s pavilion during the remaining 100 days of the expo was also discussed. Noruz, which usually falls on March 21st every year, marks the beginning of spring across a vast geographical area. The feast was initially registered on the UNESCO List of the Intangible Cultural Heritage of Humanity in 2009, as a common tradition for Iran, Azerbaijan, India, Kyrgyzstan, Pakistan, Turkey, and Uzbekistan. However, the five other countries put in requests officially to be added to the list during a meeting held in Tehran in January 2014. In December 2016, Iran and 11 other countries registered Noruz as a common tradition during the 11th session of the Intergovernmental Committee for the Safeguarding of the Intangible Cultural Heritage, held in Addis Ababa, Ethiopia. Noruz, according to UNESCO, promotes the values of peace and solidarity between generations and within families, as well as reconciliation and neighborliness, thus contributing to cultural diversity and friendship among peoples and various communities. Noruz traditions, however, vary from place to place, ranging from leaping over fires and streams in Iran to tightrope walking, lighting candles at house doors, traditional games such as horse racing, or the traditional wrestling practiced in Kyrgyzstan.

Create: Jan 3, 2022 Edit: Jan 3, 2022 Regional News

Top 7 Drink Trends in 2022

After years marred by a global public health crisis, many of us are lapping up in-person social gatherings with friends, family and colleagues. Morning catch-ups over coffee, afterwork happy hour at the favorite waterhole or weekend drinks in town had mostly been replaced with coffees-to-go, virtual apéros, or alfresco drinking in winter like in summer. Consumers have become today their own baristas and bartenders, imbibing alone at home or at a distance outside. So how, and with what, will we quench our thirst? Here is EHL’s selection of the top drink trends in 2022. In this pandemic-era, there is no doubt that the megatrends for the new year will center around healthier and ‘cleaner’, more sustainable, premium and socially responsible products in line with the mantras – good for me, good for the planet – and quality over quantity. With movements like mindful drinking and “sober curious” gaining popularity, research indicates that alcohol consumption has declined with younger generations drinking less as they show greater interest in holistic wellness and health. And the beverage industry has been paying attention to these shifts in concern, consciousness and habits. Functional and healthy beverages are on the rise, and no and low alcohol ready-to-drink offerings from North America to Europe and Asia-Pacific have boomed as they prove to be both a more convenient and ‘safer’ option in a world still plagued by COVID-19 measures and barrier gestures. But globally, we’re seeing an array of interesting new product developments, packaging innovations and surprising mergers and acquisitions with the lines between the health movement, the low- and no- alcoholic category and the wider drinks industry becoming increasingly blurred. Beyond these general tendencies, we take a look at six particular drink trends for the year ahead. 1. CBD-infused relaxation drinks For those of us who frequent trendy bars, a controversial yet very 2022 new trend has found its way onto cocktail menus in only the most avant-garde of venues. 2. The bubble tea craze goes global Despite being invented in the 1980s, bubble tea is set to see its popularity soar to new heights. From the US to Germany, China to Brazil, the bubble tea industry is going global with its market expected to grow by almost $2 billion to reach $4.3 billion by 2027. The refreshing Taiwanese tea-based drink with its tapioca or fruit jelly ‘bubbles’ is appealing to health-conscious individuals enjoying the healthier variants low in sugar, with organic soya milk, green tea or fruity mixes as well as a younger generation seduced by its 200 or so different flavor combinations and even more customizable options making for a truly unique, tasty and fun drink. 3. Fermented drinks as a health-booster Increased awareness on the importance of fueling our body with quality and nutritious food and drink is driving a rapid growth in fermented beverages, occupying a significant portion within the functional and healthy drinks category. It’s estimated that probiotic beverages are expected to achieve over $77 billion in sales by 2025, almost double the revenue generated worldwide in 2018. While kombucha has been topping the leader board for some years, it’s now got some serious competition. Water kefir, with its more diverse probiotic strains shown to help boost the immune system and aid digestion, is gaining momentum and creeping into the mainstream. As is the fermented Mexican soda Tepache – another healthy, flavorsome, sustainable alternative to kombucha. While not new in itself, it has promising prospects in this ‘health-conscious’ era, but hey, it’s just a gut feeling! 4. Wines and champagnes with star power Celebrity beverage endorsements are nothing new. Think George Clooney and Nespresso, Jennifer Aniston and Smart Water, or countless sporting stars endorsing energy drinks. But expect to see more and more vineyards and champagne houses partnering with big names to capitalize on their glamorous images and extend their respective brand portfolios. After John Legend, Kylie Minogue or Brad Pitt, Cameron Diaz is the latest celebrity to venture into the wine business with her “clean” wines. The range comprises of an organic and vegan French rosé and Spanish white with no added sugar, with Diaz tapping into both the wellness trend and that of the growing ‘thirst’ for ‘pink’ wine. Such partnerships are also strategic in helping introduce wines and champagnes to new consumers, in particular millennial drinkers drawn to celebrity and wellness lifestyles, and who aren’t impartial to the Instagrammable aesthetic of a fizzy or rose-tinted drink. 5. Boxed wine as a sustainable (and sanitary) choice Did you know that during the COVID-19 pandemic, bag-in-a-box wine was the supermarket alcoholic “go-to” beverage? The draw? Beyond the product within the bag, boxed wine is easier to store, it better preserves open wine, and is proving a more hygienic and sustainable option, in particular for restaurants. With each three-liter box generating about half the carbon dioxide emissions to that of a glass bottle, boxed wine is also cheaper to transport, stock and more environmentally-friendly. Something that even the more premium wine houses can’t ignore. While wine connoisseurs may jump to the conclusion that boxed wine equates to poor quality, industry experts are suggesting that that’s changing, and fast, as sales are forecast to continue surging around the world in 2022. 6. Canned cocktails with premium products While some may have enjoyed following online mixology tutorials to create their own home-made cocktails, many long for the days when original creations were served ready-made for immediate consumption. Well, spirit brands and hotel chains like the Marriott have wasted no time to offer the perfect solution and create a variety of delicious, bartender-quality, ready-to-drink cocktails in cans. Tipped to be the hottest trend in the alcoholic beverage space in 2021, the development of prepared cocktails-to-go has, according to Nielsen Premium Panel data, accelerated 171% in 2020, and shows no signs of slowing down in 2022. With high-quality ingredients, authentic flavors, options between low-calorie, sugar and alcohol or premium spirits, and convenient and sanitary packaging – grab-and-go cocktails are here to stay. 7. Spiked sodas and alcohol-free beers and spirits With interest in low and no alcohol by volume (ABV) drinks skyrocketing over the last few years, more and more people are looking for a middle ground between tee-total and drinker, between functional and indulgent, between high-quality and convenience. Consequently, low and non-alcoholic beverages are flooding the market and is the space to watch. From non-alcoholic beers and premium mocktails by spirit brands to the boom of hard seltzers now spilling over into hard coffees and kombucha – consumers are going to be spoilt for choice. Whether it’s wanting something with less sugar and alcohol, with premium products, looking for a slight ‘kick’ in traditional non-alcoholic beverages or an alternative to beer, this growing category ensures there’s something for every taste bud and type of drinker. Drink trends 2022: a toast to good health As we look to turn our backs on 2021, and raise our glasses to a new year, the question still lingers as to whether the drinking habits developed in a COVID-era will prevail in a post-pandemic world. While there is still so much uncertainty, what is clear is that the increasing consumer interest in health, wellness and mindfulness is shaping the beverage industry as a whole as it seeks to quench this thirst for holistic balance. For being able to choose alcohol-free beverages without having to sacrifice flavors, fizz or authenticity. For indulging in a drink without having to abstain completely. For a return to more simplicity with natural and ‘clean’ products. For drinking less in quantity but better in quality.

Create: Jan 1, 2022 Edit: Jan 1, 2022 Coffee Shop

Oman’s travel rules simplified for Iranian nationals

Oman has simplified its travel rules for Iranian nationals who want to stay in the sultanate for up to 14 days. “Travelers from the Islamic Republic of Iran to Oman do not require a visa for [up to] 14 days of stay,” the Iranian embassy in Muscat announced on Saturday, ILNA reported. “In addition, those who want to stay for more than 14 days, can apply for a one-month visa at Muscat airport by paying 21 Omani Rials. . . this type of visa can be extended for another month.” Moreover, negative PCR test or vaccination proof is mandatory for travelers, the report said. Earlier this year Oman announced it would drop visa fees for visitors from 103 countries, including Iran, New Zealand, the United States, the United Kingdom, Australia, China, India, and Turkey. Previously, all tourists entering Oman had to apply for a visa online in advance of their visit, and the visa would be valid for either 10 days, at a cost of about $13, or 30 days for $52. In 2019, former tourism minister Ali-Asghar Mounesan and his Omani counterpart Ahmed bin Nasser al-Mahrizi met in Muscat, discussing ways to deepen bilateral ties particularly in the arena of health and medical tourism.

Create: Dec 12, 2021 Edit: Dec 12, 2021 Regional News

Germany to remove Iran from its high-risk list

Updating the list of countries that are highly affected by the COVID-19 disease, the German authorities have announced that Iran and four other countries will be removed from the high-risk list on Sunday, December 12. The new update of lists has been published by the Robert Koch Institute (RKI), which is Germany’s responsible body for disease prevention and control. According to the announcement, Iran, Armenia, Mongolia, the Philippines, and Romania who have been fully vaccinated or recovered from the COVID-19 will no longer be part of the high-risk list, according to Schengen Visa. Moreover, travelers from the cited countries will also be released from the quarantine requirement. On the other hand, strict entry rules will continue to apply to unvaccinated and unrecovered travelers who reach Germany from one of the countries that are to be removed from the high-risk list. They can enter Germany only for absolutely essential purposes provided that they follow entry rules, such as testing and quarantine requirements, the report said. Furthermore, In regards to Germany’s high-risk list, no new countries have been added to it. Still, the list currently includes Switzerland, Poland, Liechtenstein, and several other EU/Schengen Area countries such as Croatia, Belgium, Greece, Latvia, Lithuania, Austria, Slovakia, Slovenia, Czechia, and Hungary. All travelers from a high-risk area need to fill in a digital entry form. Moreover, those who haven’t been vaccinated or recovered from the virus must stay self-isolated for ten days upon their arrival in Germany. “Travelers who have previously stayed in a high-risk area must have a test, vaccination, or recovery certificate with them and, if a carrier is used, present the proof for the transport,” the authorities explained. Similar to the high-risk list, Germany’s virus variant areas list has also remained unchanged. Currently, the virus variant list includes Botswana, Eswatini, Lesotho Malawi, Mozambique, Namibia, Zimbabwe, and South Africa. Beforehand, the German leaders agreed to impose stricter restrictions to prevent the further spread of the COVID-19 and its new variant.

Create: Dec 12, 2021 Edit: Dec 12, 2021 International News

Foreign tourists should buy COVID insurance

In addition to a mandatory negative PCR test certificate, international travelers visiting Iran should buy coronavirus insurance, a tourism official announced on Thursday. “Foreign tourists must buy coronavirus insurance from authorized companies when entering the country, and if they suffer from the pandemic in Iran, they will be provided with a place and treatment for 14 days,” Esmaeil Barat said, IRNA reported. In addition to providing proof of vaccination or a negative PCR, inbound passengers must have coronavirus insurance, which differs from the routine insurance coverage purchased by all tourists before the coronavirus era, the official explained. Home to countless cultural and natural travel destinations, Iran achieved good growth in attracting foreign tourists over the past couple of years but the epidemic shut down its tourism, as in many other countries, Barat said. Iranian Tour Operators Director Ebrahim Pourfaraj said earlier this month that the restoration of tourism flow to the country is very important for Iranian tour operators and travel insiders. “At the moment, we are not thinking about revenues, but we are looking for the beginning of the tourist flow to the country and renew our links [with international fellows],” Pourfaraj said. His comments came after months of steep recession triggered by massive coronavirus restrictions which led many travel insiders, hoteliers, and tour operators towards bankruptcy, unemployment, debts, and the prospects of not being competitive on the international level. As mentioned by Pourfaraj, Iran has made its best to maintain contact with global tourism markets and companies that worked with Iran in the past, especially since virtual communication and meetings have thrived. “Following the resumption of the tourist visa, visitors from Russia and France have traveled to Iran and we are currently expecting a smaller number of tourists in Iran due to the current situation in the world,” he explained. Last November, the World Tourism Organization announced that international tourist arrivals to Iran plunged 72% during the first eight months of 2020 when compared to 2019, highlighting the severe impact of COVID-19 as the main factor. Even before the pandemic, Iran’s tourism was already grappling with some challenges, on top of those Western “media propaganda” aimed at scaring potential travelers away from the Islamic Republic. Some experts believe Iran is still somehow “unknown” for many potential travelers due to such a “media war”. They, however, consider bright prospects for the tourism sector of the country if it vigorously pursues comprehensive strategies to counter U.S.-led propaganda and strict sanctions, yet does its best to loosen tough travel regulations. Iran is potentially a booming destination for travelers seeking cultural attractions, breathtaking sceneries, and numerous UNESCO-registered sites. Under the 2025 Tourism Vision Plan, Iran aims to increase the number of tourist arrivals from 4.8 million in 2014 to 20 million in 2025.

Create: Nov 27, 2021 Edit: Nov 27, 2021 Regional News

Russian tour operators begin excursions to Iran

A number of Russian travel agents and tour operators have recently arrived in Iran for a week-long familiarization tour, Mehr reported on Friday. The group, which entered the Islamic Republic on Thursday through Imam Khomeini International Airport, was scheduled to travel earlier this year following the implementation of Iran-Russia visa waiver for group tours; however, because of coronavirus restrictions, they were forced to postpone the journey, the report added. Supported by Mahan Airlines, the group will tour the southern cities of Kerman, Mahan, Shiraz, and central city of Isfahan as well as the UNESCO-registered Lut Desert in the barren heartland of Iran. The tour will be held observing strict health protocols and social distancing rules. Earlier in June, the former Iranian tourism minister Ali-Asghar Mounesan finalized work on a bilateral visa-free agreement for tourist groups with Russia. In 2017, former Iranian President Hassan Rouhani and his Russian counterpart Vladimir Putin inked a visa-free agreement for tourist groups. A joint technical committee has been developing an action plan for the previously agreed visa-free travel arrangements since then, in order to put the agreement into effect. However, the outbreak of the coronavirus put a halt to the agreement. Based on the 2017 agreement tour groups of 5 to 50 people heading to [easternmost parts of] Russia from Iran or vice versa are granted a visa-free stay of up to 15 days. Back in May, Mostafa Sarvari, who presides over the tourism marketing and advertising office of the Iranian Tour Operators Association, announced many Russian tourists are eager to travel to Iran, recounting his Russian counterparts. “Many [potential] Russian travelers are motivated to visit novel and lesser-known destinations such as Iran that could be a safe and attractive destination,” he said. “According to Russian tourism experts, the feedback from Russian tourists who have traveled to Iran has been very positive, and its reflection, especially on social media, has caused a great deal of enthusiasm and interest.” According to Ebrahim Pourfaraj, who heads the Iranian Tour Operators Association, rounds of negotiations have been held between Iranian tour operators, travel marketers, and their Russian counterparts. “We’ve been commenced talks with some Russian travel agents to put Iranian destinations on their itineraries…. And the Iranian Tour Operators Association has also entered negotiations with Russian unions for outbound tours to attract more travelers from Russia. Pourfaraj says the majority of potential Russian travelers are unaware of the vast tourist attractions that exist in every corner of Iran. “The fact is that Iran’s political and economic relations with Russia are considered as good, but this has nothing to do with attracting tourists because it is directly connected with the Russian people. It is the Russian people who must choose Iran as their destination.” Maya Lomidze, executive director of the Association of Tour Operators of Russia, had told Sputnik that the visa agreement may significantly surge the tourist flows between the two countries, just like it happened when a similar deal was signed between Russia and China. The flow of Iranian tourists to Russia increased by 50-70 percent following the operation of direct flights that connect Iran to St. Petersburg, Moscow, and Sochi, she said. Iran is taking proactive measures in line with the long-term goal of 20 million tourists by 2025.

Create: Nov 9, 2021 Edit: Nov 9, 2021 Regional News

‘Untold stories’ now available for you to re-discover majestic Isfahan

A selection of 200 “untold stories” about Isfahan is now available for you to re-discover the ancient city, which has long been nicknamed as “half the world”. Each story is narrated within a one-minute video clip in different languages to make culture lovers and avid travelers familiar with the off-the-beaten tracks, lesser-known destinations, souvenirs, foods, traditions, rituals, cultural heritage, handicrafts, and above all the hospitable people of Isfahan. Directed by Iranian globetrotter and researcher Majid Erfanian, the clips have been produced jointly by Isfahan Chamber of Commerce, Industries, Mines and Agriculture (ICCIMA), and the private company of Rah Abrisham Iranian Zamin. 100 of the videos, containing 100 fascinating stories, had already been uploaded to social media outlets, while the others were unveiled in an official ceremony hosted by the ICCIMA on Saturday evening. The event was attended by the deputy tourism minister Ali-Asghar Shalbafian, Isfahan governor-general Seyyed Reza Mortazavi, the mayor of Isfahan Ali Qasemzadeh, and Alireza Salarian, the head of Representative Office of Ministry of Foreign Affairs in Isfahan as well as a host of travel insiders, reporters, and journalists who discussed ways to jumpstart tourism. Erfanian stressed the need for greater public awareness about the cultural heritage of the ancient land, saying the “untold stories” are produced for that purpose. “Redefining destinations has rarely happened in the field of traveling [in the country], and now the city [of Isfahan] is a forerunner of such a trend to express its tourism brand in a new way,” he said. Talking about the clips, Erfanian said” “In these multi-language videos, we have tried to put the spotlight on inaccessible or lesser-known historical sites, foods, intangible heritage, people…. characters, craftsmen and figures who have played a role in shaping the identity of Isfahan.” “Sister cities of Isfahan, the diversity of religions, and intangible heritage are amongst other elements we have addressed in the videos,” he added. In an address to the unveiling ceremony, the deputy tourism minister used the context of modern architecture to discuss ways to highlight contemporary Isfahan shoulder to shoulder with its historical core. “We see in the videos that they mostly bring centuries-old architecture and culture into focus, however, we should consider casting a new light on the modern side of Isfahan as well.” “In the production of extra videos, newer ideas may be added to improve the quality of the work,” Shalbafian added. The governor-general of Isfahan reminded the attendees of the unique feature of stories and narratives, in general, to preserve cultural heritage for the coming generations. “In all over the world, paying attention to stories and narratives is of special importance for the development of tourism….. and we have many of such stories that have been forgotten in the course of history.” What you have done in this project is to revive such stories and distinct identities that if ignored, will lead to their disappearance, Mortazavi explained. Ali Karbasizadeh, a senior advisor to the ICCIMA, expressed the need for paying much more attention to the tourism industry, content production, training of all stakeholders and activists, conducting relevant studies, productive investments, tourism startups, and further cooperation with other provinces to develop the tourism paradigm of the country. Furthermore, Karbasizadeh discussed the advantage of adequate official holidays in Iran, saying the number of national holidays in Iran, which has a pivotal role in domestic tourism, is currently insufficient in comparison to many other countries. “If this issue is not addressed and solved, our efforts in other areas would not have desired results.” Salarian for his part noted that making one-minute videos of Isfahan is a good fit. “When we sent [some of the earliest] clips of the series to our embassies in various countries, they expressed a wish to have them translated into other languages as well….Now I see that this has happened.” “Even the municipality [of Isfahan] has produced a series of professional five-minute videos in ten languages that are well received by the audiences.” “Isfahan is one of the important destinations for the high-ranking Iranian officials and visiting officials from other countries. Therefore, it has a unique stance in the field of tourism that should be taken into account,” the senior diplomat explained. Finally, the mayor of Isfahan outlined the importance of storytelling for the time being and in various fields including tourism, saying: “Story [and storytelling] still works in the present day even in psychiatric discussions, story therapy is a growing concept.” “We are ready to expand cooperation and join hands with other activists in the realm of tourism because Isfahan has enormous potential to become a major destination for international travelers,” Qasemzadeh said. Half the world? Soaked in a rich history, Isfahan was once a crossroad of international trade and diplomacy in Iran and now it is one of Iran’s top tourist destinations for good reasons. It is filled with many architectural wonders such as unmatched Islamic buildings, bazaars, museums, Persian gardens, and tree-lined boulevards. It's a city for walking, getting lost in its mazing bazaars, dozing in beautiful gardens, and meeting people. Isfahan is renowned not only for the abundance of great historical bridges but also for its ‘life-giving river’, the Zayandeh-Rood, which has long bestowed the city an original beauty and fertility. Isfahan has long been nicknamed as Nesf-e-Jahan which is translated into “half the world”; meaning seeing it is relevant to see half the world. In its heyday, it was also one of the largest cities in the region with a population of nearly one million. The cool blue tiles of Isfahan's Islamic buildings, and the city's majestic bridges, contrast perfectly with the encircling hot, dry Iranian countryside. The huge Imam Square, best known as Naghsh-e Jahan Sq. (literary meaning “Image of the World”), is one of the largest in the world (500m by 160m), and a majestic example of town planning. Constructed in the early 17th century, the UNESCO-registered square is punctuated with the most interesting sights in Isfahan. It was laid out under the reign of the Safavid ruler, Shah Abbas the Great, to signal the importance of Isfahan as the capital of his powerful empire. It is hemmed on four sides by magnificent buildings: to the east, the Sheikh Lotfollah Mosque; to the west, the palace of Ali Qapu; to the north, the portico of Qeysarieh; and to the south, the eminent Imam Mosque. “The square was at the heart of the Safavid capital’s culture, economy, religion, social power, government, and politics. Its vast sandy esplanade was used for celebrations, promenades, and public executions, for playing polo and for assembling troops,” according to the UNESCO website. Right at the northern limit of the Imam Square, one will find “Qeysarieh Gate”, which leads to the unique and unforgettable “Grand Bazaar of Isfahan”. This vaulted marketplace is one of the largest and most labyrinthine bazaars in the country. Shops offering handicrafts, souvenirs, jewelry, silverware, traditional ceramics, and authentic Persian carpets. Modern Isfahan is now home to some heavy industry, including steel factories and a nuclear facility on its outskirts, however, its inner core wants to be preserved as a priceless gem. The city is also home to a gigantic, professional, and state-of-the-art healthcare city, which is a major destination in the realm of medical tourism. Unknown destination Even before the pandemic, Iran’s tourism was already grappling with some challenges, on top of those Western “media propaganda” aimed at scaring potential travelers away from the Islamic Republic. Some experts believe Iran is still somehow “unknown” for many potential travelers due to such a “media war”. They, however, consider bright prospects for the tourism sector of the country if it vigorously pursues comprehensive strategies to counter U.S.-led propaganda and strict sanctions, yet does its best to loosen tough travel regulations.

Create: Oct 26, 2021 Edit: Oct 27, 2021 Regional News

Zoroastrian Towers of Silence: abandoned, enigmatic but touristic

The enigmatic Zoroastrian Towers of Silence are set on two lonely, barren hilltops on the southern outskirts of Yazd in central Iran. According to a tradition dating back over 3,000 years, dead bodies were left on top of those open towers – which are also called dakhmas -- to be slowly disengaged or picked apart by desert vultures. Under ancient Zoroastrian beliefs about the purity of the Earth, dead bodies were not buried but left in these uncovered stone towers so that vultures could pick the bones clean. Narratives say that men’s corpses were placed in the outer circle, while women’s were left in the middle, and children in the inner-most ring. Bodies were then left until their bones were bleached by the elements and stripped by the vultures. After the process of purification, bones were placed in ossuaries near, or inside the towers. Ossuaries from these rituals have been discovered from the 4th and 5th centuries BC. At the foot of the hills are several other abandoned Zoroastrian buildings, including a defunct well, cistern, kitchen, and a lavatory. As Iran developed and urbanized, dakhmas became increasingly closer to city limits, severely curtailing their use. Since the 1970s, the use of dakhmas has been illegal in Iran, forcing orthodox Zoroastrians to adapt to new burial methods. According to Encyclopedia Britannica, such towers are about 25 feet (8 m) high, built of brick or stone, and contain gratings on which the corpses are exposed. After vultures have picked the bones clean, they fall into a pit below, thereby fulfilling the injunction that a corpse must not suffer contact with either fire or earth. Zoroastrian Towers of Silence are currently one of the famed travel destinations of Yazd, which is a cradle of Zoroastrianism. In July 2017, the historical texture of the city of Yazd was named a UNESCO World Heritage. Wedged between the northern Dasht-e Kavir and the southern Dasht-e Lut on a flat plain, the oasis city enjoys a very harmonious public-religious architecture that dates from different eras. With its winding lanes, a forest of badgirs (wind catchers), mud-brick houses, atmospheric alleyways, and centuries of history, Yazd is a delightful place to stay, referring to as a ‘don't miss’ destination by almost all travel associates in the region. Yazd Jameh Mosque, Dowlatabad Garden, the Yazd Atash Behram, also known as Atashkadeh-e Yazd, Towers of Silence, and adjacent desert landscape are among its tourist sites. Here is a selection of comments that visitors to the Zoroastrian Towers of Silence have posted to TripAdvisor, one of the most popular travel websites in the world: ‘Wonderful’ Should be visited to understand the ancient beliefs of Zoroastrians... This is a place where are the Zoroastrians buried their dead in the sky... (Fatih U from Izmir, Turkey) ‘Eerie’ A must site to visit if you are in Yazd to check out how the Zoroastrians dispose of their dead as they believed that after death the soulless body is impure and by burying the impure corpse in the ground, the soil becomes contaminated with impurity. (shadgerami from Nikolayevsk-on-Amur, Russia) ‘An extraordinary site’ We had planned to visit a dakhma when we toured Uzbekistan but had to give it a miss, so I was eager to visit these in Yazd. I had not realized that buildings are having a ritual function associated with the dakhma. Each family has its own building where a final funerary meal is eaten before the deceased is taken to the dakhma for excarnation. It was fascinating to walk around that part of the site before ascending the dakhma. The ascent is quite steep but aided by proper steps. Once in the main platform, there are excellent information boards in English explaining the processes undertaken. (Rod F from Royal Wootton Bassett, UK) ‘Spookily beautiful’ It is one of the most interesting sites we visited on our trip to Iran and one of the greatest reasons to add Yazd to the tour program. Totally recommended! (Muge S from Istanbul, Turkey) ‘A unique place to visit’ I can imagine how hot it must be here in the summer... we visited Yazd at Christmas time and the weather was perfect, sunny but not too hot. Climbing up to the hill makes you sweat but standing right where the corpses were left is a unique experience that catches one’s imagination. There are helpful postings in English that help you understand the context and the customs. You really can’t miss this if you visit Yazd. (Joscar00 from Stockholm, Sweden) ‘Interesting history!’ Easy walk/hike to the top. One of the towers is on a much higher level than the other. Best time to go early morning or before the sunset. (Aida B from Los Angeles) ‘Very interesting place with strong energy flow’ Don’t miss the whole story of this place as it makes it so unique and special. Going up is essential to see the whole place. Also, it gives good views around. There is very strong energy there. Going up to one of the towers is rather enough but you can choose the less popular one. This place is worth 20 min drive from the city center. (Very-sunny from Lodz, Poland) ‘A very interesting and beautiful place’ For millennia and until recently, in the 1970s, this place was used to dispose of the dead, a high priest would chop the pieces of the bodies to be fed to the birds. It is located outside the city and you can visit it on tour or by taxi. There are some temples or buildings at ground level and then you have the two hills with their sanctuaries on top. A great experience. (Etienne T. form New York) ‘Must do in Yazd’ A unique place to visit. Read a bit about the background before you come as all explanation is only in Farsi. Walk up the tower and try to imagine how the burial ceremony must have been like in those days. A must-do when in Yazd. (Isabella Deruiter form Rotterdam, the Netherlands) ‘Iconic place in Yazd with very interesting history’ This place is an essential part of the Zoroastrian religion, where the followers lay their dead loved ones' bodies at the top of the tower for the scavenging birds and weather to 'disintegrate' the bodies. The ascent to the top requires a basic level of fitness but the view of Yazd city from the top is good. I remember seeing motorbikes that bring you to the top too. (Wei T. from Singapore)

Create: Oct 13, 2021 Edit: Oct 13, 2021 Regional News

Tourism ministry receives registration certificates of four UNESCO sites

Certificates of registration of four Iranian UNESCO World Heritage sites have been handed over to the tourism ministry, the deputy tourism minister has announced. The Ministry of Cultural Heritage, Tourism, and Handicrafts has received registration certificates of four cultural heritage, which have been listed by UNESCO over the last two years, IRNA quoted Ali Darabi as saying on Friday. The ministry has received certificates for Trans-Iranian Railway, Cultural Landscape of Uramanat as tangible cultural heritages as well as the art of miniature, jointly with Azerbaijan, Turkey, and Uzbekistan and pilgrimage to St. Thaddeus jointly with Armenia, as UNESCO Intangible Cultural Heritage, the official added. Having a global register of tangible and intangible heritage is vital because these works, regardless of race, nationality, and religion, belong to all human society, and all governments and nations have a duty to preserve and protect them, even during times of war, he noted. Increased recognition of a country’s cultural heritage on the World Heritage list certainly contributes to the development of the tourism industry and businesses related to it, and most importantly, introduces the culture and civilization of a nation to the world, he explained. With 26 World Heritage Sites, Iran ranks 10th in the world in terms of the number of historical monuments and sites registered on the UNESCO World Heritage list. Before the Islamic Revolution, Persepolis, Naghsh-e Jahan Square, and Choghaznabil were the only three UNESCO-listed monuments, but today the number has been increased this number to 26 historical sites. Trans-Iranian Railway The railway can be regarded as a turning point for comprehensive developments in Iran. These developments include a wide spectrum of various economical, commercial, social, cultural, and even political aspects in a sensitive and important period of contemporary world history. Consequently, the 1394 kilometers long Trans-Iranian Railway was built with a width of 1435mm and 90 working stations along its route. It starts at a point north of Torkaman port located southeast of the Caspian Sea. After going through Sari and Qaem-Shahr cities, the railway enters the mountainous region of Alborz through the high Firooz-kooh Pass which is linked with Tehran and Varamin Plain by numerous bridges and tunnels. Further on after crossing the flatlands of Qom and Arak, the Trans-Iranian Railway penetrates Zagros highlands in Lorestan Province and passing through a large number of tunnels and bridges reaches Andimeshk situated in the low Kuzestan Plain. Finally extending to the vicinity of Dezful, Ahwaz, and its grand bridge on Karoon, the Trans-Iranian Railway is divided into two branches ending separately at Khoram-Shahr and Imam-Khomeini ports on the Persian Gulf. Cultural Landscape of Uramanat Stretched on the slopes of Sarvabad county, and shared between the provinces of Kordestan and Kermanshah, the rural area of Uramanat embraces dense and step-like rows of houses in a way that the roof of each house forms the yard of the upper one, a feature that adds to its charm and attractiveness. As the cultural landscape covers 300 villages and in terms of architecture and landscape, it is one of the most beautiful and presentable heritages in the world. Uraman is considered a cradle of Kurdish art and culture from the days of yore. Pirshalyar, which is named after a legendary local figure, is amongst time-honored celebrations and rituals that are practiced annually across the region. The art of miniature The miniature is a type of two-dimensional artwork that involves the design and creation of small paintings on books, paper-mâché, rugs, textiles, walls, ceramics, and other items using raw materials such as gold, silver, and various organic substances. Historically, the miniature was exemplified by book painting in which the text was supported visually, but the element has evolved and can also be observed in architecture and as an adornment in public spaces. The miniature displays a specific type of perspective in which the size of the figures changes according to their importance - a key difference between realistic and naturalistic styles. Though it has existed for centuries, it continues to develop and thus strengthens the bonds between past and present. Traditional painting principles and techniques are preserved, but artists also bring individual creativity into the process. Pilgrimage to the St. Thaddeus The annual three-day pilgrimage to St. Thaddeus Apostle Monastery in northwestern Iran is held each July. The pilgrimage venerates two prominent saints: St. Thaddeus, one of the first apostles preaching Christianity, and St. Santukhd, the first female Christian martyr. The bearers of the element are the Armenian population in Iran, Iranian-Armenians residing in Armenia, and followers of the Armenian Apostolic Church. Pilgrims gather in Tabriz before departing for the monastery. They cover 700 kilometers from Yerevan to the monastery annually. The commemoration ceremony includes special liturgies, processions, prayers, and fasting. It culminates in a Holy Mass with Holy Communion. Special times are set aside for traditional Armenian folk performances and Armenian dishes are served. The pilgrimage is the primary social and cultural event of the year.

Create: Oct 10, 2021 Edit: Oct 10, 2021 Regional News