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Luxury’s Next Competitor Is Not a Hotel

Every hotel property aspires to be luxury in one way or another, even as the word ‘luxury’ has become a bit overused in the past decade. As such, there are always new entrants testing out concepts and evolving various features, amenities or service offerings, all in an attempt to get one step ahead of the curve. The pandemic has, of course, shifted priorities but the pursuit of luxury still remains as a means of capturing guests’ hearts. Concurrent to this arms race amongst traditional hotels – and now also alternative accommodations – it is important that hospitality brands consider those accommodations not bound by land. Cruise lines are also evolving and diversifying in the wake of COVID-19, particularly as they try to cover as many traveler niches as possible, including several different types of luxury such as what’s addressed herein. As we all look to recover from this world-shaping crisis, hotels must take a more holistic approach in evaluating market forces and their competition. Launching the Seven Seas Splendor This is one event from the antecovidian times that still has significance for hoteliers. Aggressively promoted through social media channels, the christening of the New Regent Seven Seas Splendor was an hour-plus YouTube segment dedicated to the company, its staff and the ship. Watching this unfold, we could not help wondering at the tremendous organization that unfolded to not only construct this vessel, but importantly the efforts required to bring this product into the marketplace. While the coronavirus has cast a big question mark over its long-term success, what’s important to remember here is the larger trend – the expansion of the luxury cruise segment. This being a hotel publication, you may wonder why we are lavishing so much attention on a product launch that is not a hotel property. Fact is, that as hoteliers, there is a great deal of learning that we can glean from this singular event, as well as from the cruise industry’s overall response to the pandemic. If you are managing or owning a luxury hotel or resort, this new ship and others like it will soon become a significant competitor; just think of it as 375 rooms added into your comp set. The Seven Seas Splendor once again raises the bar on ‘accessible luxury’. By accessible, we mean prices that run at roughly $1,500 to $2,000 per night (meals included), which is a sweet spot for the luxury accommodation market segment. Of note, there is an even higher category of accommodations that we cheekily call ‘no-holds-barred-luxury’, such as a $5,000+ per night, multiple-bedroom villa-for-rent somewhere along the Mediterranean. Consider for a moment, a comparison between an eight-day cruise and the same length of stay on a leisure holiday hypothetically in one, two or three different luxury properties. Let’s say your budget is $1,500 per day for a hotel including three meals, alcoholic beverages, gratuities and taxes. These days, that is not really all that extravagant and probably not enough for five-star, land-based accommodations in Europe on an all-inclusive financial cost basis. Yet, that’s roughly the price range for a luxury, small boat tour (1,000pax or less). And remember the cruise makes it significantly easier on the traveler – unpacking only once and coordinating your needs with exemplary service, not to mention that this all-inclusive price may also comprise day excursions, entertainment, airfare and transfers. Three Key Lessons Rest assured that, for the decade ahead, this form of luxury is indeed a competitor to any traditional hotel that you must take into consideration when planning ahead. Here are three quick takeaways you can learn from this particular ship and other newer, luxury cruise liners of its ilk. 1. Don’t reinvent the wheel. The new Seven Seas Splendor is virtually identical in design to its sister ship, the Seven Seas Explorer, that launched some five years earlier (and a ship that Larry has journeyed upon). This made the new ship much more cost effective to design and faster to build. It also means that the staff familiar with one ship are almost effortlessly interchangeable, thereby reducing onboarding costs. From a marketing standpoint, it also means that guests of one ship will be eager to experiment with the new one once coronavirus fears have subsided. 2. Remember your target audience. Study trends in design but steer away from the cutting edge. Unlike many new hotel designs, this ship’s design elements are tasteful yet far from revolutionary. Often hoteliers seek to try ‘something completely new’ in design, perhaps to be provocative from a public relations standpoint. Yet in doing so, they forget that it is the guest that is the ultimate judge and jury. While now taking into account physical distancing measures, you should design appropriately if your core guest demographic is conservative and likely in the age range of 60 to 80 with a high net worth. 3. Lever your past guests from the entire chain to the new destination. You’re only new once, so make a big deal of it. As a past guest of a sister ship, not a week went by without an email bulletin on the progress and routing. We’ve all been quite good at communicating our updated health and safety policies throughout 2020, and that same level of efforts should be given to any new product launches in 2021. Such new property or program announcements are low hanging fruit for loyalty patronage. Wouldn’t a regular guest in one city opt for staying at the same hotel brand in another? Wouldn’t a loyal guest be keen for a return visit if you offer them exclusive or advanced access to a new onsite amenity? As a classic marketing tactic, look to drum up your base before attempting to reach wholly new audiences. Many people are eagerly awaiting the day when they can get their vaccines then start cruising again, and therein lies tremendous learning opportunities for hotels on what products and services travelers really want. To the captain and crew of this new ship – and to the members of your hotel team – we wish you smooth sailing in 2021 and hopefully no rogue waves like what we endured last year.

Create: Feb 11, 2021 Edit: Feb 11, 2021 International News

Grupo Lomas and Karisma Hotels & Resorts to Open Nickelodeon Hotels & Resorts Riviera Maya in June 2021

Fans of SpongeBob SquarePants, Dora the Explorer, Teenage Mutant Ninja Turtles and PAW Patrol get ready: Karisma Hotels & Resorts is opening Nickelodeon Hotels & Resorts Riviera Maya in June 2021. Beginning today, travelers can book accommodations at Mexico’s first Nickelodeon Resort, featuring one of the largest water attractions in Mexico and all ocean-front swim-up suites, accommodating families of five, for the ultimate family beach escape. Now, families can enjoy a premium vacation experience themed to Nickelodeon’s most beloved and imagination-expanding worlds, with something for everyone. All Oceanfront, Swim-up Suites Designed for FamiliesNickelodeon Hotels & Resorts Riviera Maya will feature 280 oceanfront swim-up suites, incorporating family-friendly amenities such as two bathrooms in every suite and plenty of space for a family of five, as well as playful design elements including art pieces pulled from beloved show archives and furnishings inspired by Nickelodeon’s iconic colors and current and past characters, such as Teenage Mutant Ninja Turtles, SpongeBob SquarePants and Dora the Explorer. In addition, the property will feature four rooftop, penthouse-style Signature Suites, including the fan-favorite Pineapple Suite and the first-ever Turtle Lair Suite, dedicated to the Teenage Mutant Ninja Turtles. “After the huge success of the Nickelodeon Hotels & Resorts Punta Cana, we could not be better poised to expand the brand experience with our resort with all oceanfront swim-up suites, along with themed experiences with an extended cast of 20 your favorite Nickelodeon characters,” said Mario Mathieu, Senior Vice President of Business Development, Design and Construction of Karisma Hotels & Resorts. “This property features many firsts such as the new Turtle Lair Suite, even more dedicated entertainment spaces such as SNICK Lounge and Mainstage, and the one-of-a-kind Aqua Nick® with its epic slides, river rides and the teen-friendly Soak Summit, which will be a destination in itself.” Aqua Nick®: Fun in the Water like You’ve Never Seen BeforeAt the epicenter of the resort’s entertainment offerings is Aqua Nick®, a six-acre themed water park featuring 2,000 sq. ft. of slides and more than 1,820 sq. ft of river rides, including a Lazy River and a faster-paced Adventure River, with complimentary and early access offered to guests. Park amenities also include the relaxing Bikini Bottom Beach, a Slime Spot, PAW Patrol Adventure Bay, an interactive water playground, and Soak Summit with 10 spine-tingling single and double-rider slides, including a multi-lane racing format. Because Aqua Nick® is conveniently adjacent to the resort, guests can still enjoy uninterrupted ocean views from their suites and seek out relaxing or high-energy spaces as they desire. Nickelodeon Place™: Character Experiences and Entertainment for All AgesNickelodeon Place™ will feature signature Nickelodeon characters such as SpongeBob SquarePants, Teenage Mutant Ninja Turtles, Blue from Blue’s Clues & You and more. Within Nickelodeon Place™ is Club Nick, the ultimate free play zone for kids complete with special themed days, a craft laboratory, playground, stage, surprise visits by Nickelodeon™ characters and even Slime!; along with immersive entertainment experiences. Guests can also pay homage to the iconic Big Orange Couch at SNICK Lounge, a sophisticated ‘90s-inspired space that serves as a game room, sports lounge and live music venue Nickelodeon Fun with World-Class Gourmet Inclusive® ExperiencesWith Karisma’s industry-leading World-Class Gourmet Inclusive® Experience, guests will have access to 24-hour in-room dining as well as world-class food and beverages served at six distinct restaurants for every taste. Adult time is also elevated, with sommeliers and expert mixologists crafting drinks at three bars, including The Bikini Bottom Bar and two swim-up bars. Other standout resort amenities include a state-of-the-art fitness center and a spa featuring kids’ treatments, couple’s suites, a luxurious bridal suite and outdoor treatment areas. Grupo Lomas Leadership to Bring Beloved Brands and Family Fun to Mexico“This year Grupo Lomas celebrates its 40th anniversary, and what better way to celebrate it than with the opening of this property that reaffirms our commitment to Mexico and continues to generate investment and jobs by betting on the most innovative accommodation concepts worldwide that contribute to strengthen the leadership of the Mexican Caribbean,” said Dolores López Lira, Chairman of the Board of Directors of Grupo Lomas. The tourism corporation’s investment in Nickelodeon Hotels & Resorts Riviera Maya will add nearly 2,000 luxury suites to its portfolio under the operation of Karisma Hotels & Resorts. “We are delighted to continue our successful partnership with Grupo Lomas and Karisma Hotels & Resorts to open this incredible resort along a stunning stretch of white sand beach, providing guests of all ages with an authentic vacation experience centered on five-star luxury, playfulness and the warm hospitality that makes Mexico such a beloved destination,” said Kevin Suh, President of Themed Entertainment at ViacomCBS. “With Viacom Global Insights reporting that 70% of kids find family time one of the most important sources of happiness, we’re excited to offer a fun destination that gives them a world-class family experience they won’t ever forget.” Nickelodeon Hotels & Resorts is being brought to Riviera Maya by hospitality trailblazers Grupo Lomas, which has introduced guests to an authentic Mexican experience for decades with an impressive collection of resorts such as the award-winning El Dorado Spa Resorts as well as game-changing local investments such as a 70,000 sq. ft. community greenhouse.

Create: Feb 11, 2021 Edit: Feb 11, 2021 International News

Jerusalem to vaccinate hotel workers in preparation for renewed tourism

The Jerusalem Municipality, at the initiative of Mayor Moshe Leon, will begin vaccinating all hotel employees in the capital tomorrow (Tuesday). The vaccinations will be held in the coming days in a concentrated manner, for all HMO members in all the vaccination complexes throughout the city. Hotel workers, who have not yet been vaccinated, can come to the vaccine complexes to be vaccinated against the corona virus. Jerusalem Mayor Moshe Leon said that "during this period we are preparing to open tourism in the city of Jerusalem as soon as we are allowed to open by the government." "During this period, we are preparing the tourism industry for a quick and safe opening as soon as possible. All hotel employees are asked to come to the vaccination complexes. Only together can we win," Leon said.

Create: Feb 9, 2021 Edit: Feb 9, 2021 International News

Sistan-Baluchestan loses $34.2 million in tourism earnings as a result of COVID-19

Iran’s southeastern Sistan-Baluchestan province has lost 1,440 billion rials ($34.2 million at the official exchange rate of 42,000 rials per dollar) in earnings from tourism as many potential visitors stay away due to the impact of the coronavirus, according to Alireza Jalalzaei, the provincial tourism chief. “Sistan-Baluchestan is a four-season travel destination and even though the province holds vast tourism capacities, it has taken some 1,440 billion rials hit from the coronavirus outbreak from mid-Esfand 1398 (early March 2020) to the end of the month Dey (January 19),” the official said on Wednesday. The official noted that Sistan-Baluchestan has set sights on [a significant] tourism development, and its travel infrastructure has been drastically extended over the past couple of years. “From the year 1396 (2017) onwards, the number of travel infrastructure in Sistan-Baluchestan has raised from 40 to 200 ones…. Nowadays tourism of this province has come to fame and distinction,” he explained. Elsewhere in his remarks, the official pointed to various tourism campaigns being launched over the past couple of years, adding the campaign ‘Let’s see Sistan, let’s hear Baluchestan’ has taken a noticeable impact on the tourism thrive of the province mainly by the means of on-line programs. “Despite all the bottlenecks, the province’s tourism has not been forced to shut….” “For instance, the occupancy rate of hotels in [the city of Chabahar] is [currently] more than 90 percent….. and currently, some 100 to 110 ecolodge unites are active across the province,” the official said. Last year, Cultural Heritage, Tourism, and Handicrafts Minister Ali-Asghar Mounesan said that the development of the travel industry across Sistan-Baluchestan province is among the top priorities for the ministry. “I am interested in Sistan-Baluchestan, and the development of this province is a priority for this ministry and the government,” the minister stated. “The majority of my travels during my tenure has been to Sistan-Baluchestan, which I consider it as a safe province with significant values in terms of culture, history, handicrafts, and tourism.” The collective province -- Sistan in the north and Baluchestan in the south -- accounts for one of the driest regions of Iran with a slight increase in rainfall from east to west, and an obvious rise in humidity in the coastal regions. In ancient times, the region was a crossword of the Indus Valley and the Babylonian civilizations. The province possesses special significance because of being located in a strategic and transit location, especially Chabahar which is the only ocean port in Iran and the best and easiest access route of the middle Asian countries to free waters. The vast province is home to several distinctive archaeological sites and natural attractions, including two UNESCO World Heritage sites, namely Shahr-e-Soukhteh (Burnt City) and Lut desert.

Create: Feb 6, 2021 Edit: Feb 6, 2021 Regional News

Iran setting rules for possible New Year travels

Well-planned travels during the Persian New Year (Noruz) holidays, which will start on March 20, would be possible in close coordination with the National Headquarters for Coronavirus Control, the deputy tourism minister said on Tuesday. In order to create social vitality during the holidays, the ministry has set some rules for possible Noruz trips to control and monitor them carefully, Vali Teymouri said. “The trips will be possible only within the framework of planned tours through licensed travel agencies and under the supervision of the tourism ministry.” For people, who travel individually and outside of the tours, a reservation for an authorized accommodation center will be necessary, the official added. He also emphasized that all travelers and tourists need to follow strict health protocols during their trips and stays. Last March, which is the most bustling and booming period for the tourism sector because it culminates in Noruz, all celebrations were canceled in all 31 provinces across the country, and all museums and historical sites, affiliated with the Ministry of Cultural Heritage, Tourism and Handicrafts went on a lockdown due to the coronavirus pandemic. Last year, before the Persian New year, the tourism minister Ali-Asghar Mounesan asked people to postpone or reschedule tours to help the tourism industry deal with the coronavirus outbreak. “My suggestion to my dear people is that they do not cancel their hotel reservations and domestic tours as far as possible to help the tourism industry and prevent it from bankruptcy by making their reservations in time after the virus is controlled.” Iranians made 74 million overnight stays in their domestic trips during the Noruz holidays two years ago (2019), which showed a 20 percent increase year on year. And some 132 million visits to tourist attractions were registered during the mentioned period, which showed a 34 percent growth year on year, according to data compiled by the Ministry of Cultural Heritage, Tourism and Handicrafts. The Islamic Republic was ranked the third fastest-growing tourism destination in the globe in 2019, with 27.9 percent growth year on year, according to the latest statistics released by the United Nations World Tourism Organization (UNWTO). However, the country expects to reap a bonanza from its numerous tourist spots. Under the 2025 Tourism Vision Plan, it aims to increase the number of tourist arrivals from 4.8 million in 2014 to 20 million in 2025.

Create: Feb 4, 2021 Edit: Feb 4, 2021 Regional News

United Arab Emirates travellers banned from UK

The government banned travel to the UK from the United Arab Emirates (UAE), Burundi and Rwanda. Officials said the move was to prevent the spread of the new variant originally identified in South Africa into the UK. From 13:00 on Friday, passengers who have been in or transited through the United Arab Emirates, Burundi and Rwanda in the last ten days will no longer be granted access to the UK. This does not include British and Irish nationals, or third-country nationals with residence rights in the UK, who will be able to enter the UK but are required to self-isolate for ten days at home, along with their household. Passengers returning from these countries cannot be released from self-isolation through test to release. There will also be a flight ban on direct passenger flights from the United Arab Emirates. The decision to ban travel from these destinations follows the discovery of a new coronavirus variant first identified in South Africa, that may have spread to other countries, including the UAE, Burundi and Rwanda. Any exemptions usually in place will not apply, including for business travel. British nationals currently in the UAE should make use of the commercial options available if they wish to return to the UK. Indirect commercial routes that will enable British and Irish nationals and residents to return to the UK continue to operate. British nationals should check Foreign, Commonwealth & Development Office (FCDO) travel advice and follow local guidance. Emirates Following confirmation, Emirates, one of the largest carriers between the United Arab Emirates and the UK, said it remained committed to the market in the long-term. An Emirates spokesperson said: “As directed by the UK government, Emirates will be suspending passenger services between Dubai and all our UK points – Birmingham, Glasgow, London, Manchester - effective 13:00 today, until further notice. “We regret the inconvenience caused, and affected customers should contact their booking agent or Emirates call centre for rebooking. “Emirates remains committed to serving our customers in the UK. “We look forward to resuming passenger services when conditions allow, and will continue to work closely with all relevant authorities in this regard.”

Create: Jan 30, 2021 Edit: Jan 31, 2021 International News

Qatar Airways temporarily suspends booking from UAE to UK

Qatar Airways has announced a temporary suspension on accepting new bookings from UAE to the United Kingdom. In a statement on Twitter, Qatar Airways said: "Qatar Airways has temporarily suspended acceptance of new bookings from UAE for the next 7 days due to UK government concerns." In the same tweet, Qatar Airways also stated that South Africa and Rwanda are also temporarily suspended with exceptions including GCC nationals as well as resident permit holders returning to other GCC countries. Furthermore, Qatar Airways also mentioned that "acceptance of previously booked passengers will be dependent upon COVID-19 protocols and government permission to enter the country of their final destination."

Create: Jan 30, 2021 Edit: Jan 30, 2021 International News

Coronavirus causes $59m damage to Hamedan’s tourism

The tourism industry of the west-central province of Hamedan has taken some 2.48 trillion rials ($59 million at the official exchange rate of 42,000 rials per dollar) hit from the coronavirus outbreak over the past couple of months. As the Persian New Year (Noruz) holidays is the golden time for the tourism sector, if the restrictions and lockdown continue to the next Iranian year 1400 (starting March 20), irreparable damage will be done to this sector, the provincial tourism chief Ali Malmir said on Saturday. Accommodation centers, hotels, restaurants, and halls have suffered major damages during the time as well, the official added. Back in December, the official announced that the Iranian government has paid 70 billion rials (about $1.7 million) in loans to the tourism businesses affected by the coronavirus pandemic in the province. He also noted that there are 180 hotels, apartment hotels, eco-lodge units, and travel agencies across the province, which generate jobs for a total of 2,000 people. In late October, deputy tourism chief Vali Teymouri said that a new support package to pay loans to businesses affected by the coronavirus pandemic was approved by Iran’s National Headquarters for Coronavirus Control. He also announced that depending on the type and activity of the businesses, they could benefit from at least 160 million rials (some $3,800) to nine billion rials (some $214,000) of bank loans with a 12-percent interest rate. The loans would be allocated to tourist guides, travel agencies, tourism transport companies, tourism educational institutions, eco-lodges and traditional accommodations, hotels, apartment hotels, motels, and guesthouses as well as traditional accommodation centers, tourism complexes, and recreational centers, the official explained. In September, Teymouri said that around 1.3 million tourism workers in the country were facing problems due to the coronavirus crisis. In October, Cultural Heritage, Tourism, and Handicrafts Minister Ali-Asghar Mounesan warned that Iran’s cultural heritage and tourism will be in a critical situation if the crises caused by the outbreak of the coronavirus continue. In August, Mounesan said that Iran’s tourism has suffered a loss of 12 trillion rials (some $2.85 billion) since the outbreak of the coronavirus pandemic. The government has allocated a 750-trillion-rial (about $18 billion) package to help low-income households and small- and medium-sized enterprises suffered from coronavirus concerns. Optimistic forecasts, however, expect Iran to achieve a tourism boom after coronavirus is contained, believing its impact would be temporary and short-lived for a country that ranked the third fastest-growing tourism destination in 2019. The latest available data show eight million tourists visited the Islamic Republic during the first ten months of the past Iranian calendar year (started March 21, 2019).

Create: Jan 25, 2021 Edit: Jan 25, 2021 Regional News

Qatar 2022 World Cup; A good opportunity to attract tourists to Kish, Chabahar and Qeshm

Ali Akbar Abdolmaleki, Chairman of the Tourism Commission of the Iranian Chamber of Commerce; By creating effective interaction and cooperation between all agencies active in this field, we can attract at least 5% of passengers to the island of Qatar on the days of the Qatar World Cup.

Create: Nov 23, 2020 Edit: Nov 23, 2020 Regional News

So far, Corona has caused more than 150 billion tomans of damage to the province's tourism facilities

Jalil Jabbari, Director General of Cultural Heritage, Tourism and Handicrafts of West Azerbaijan Province So far, Corona has caused more than 150 billion tomans of damage to the province's tourism facilities. According to estimates, about 600 tourism workers have lost their jobs due to reduced passenger attendance and holidays.

Create: Nov 23, 2020 Edit: Nov 23, 2020 Regional News

Many hotels can be a good convalescent home for coronary patients

💫 A new corona wave and a redesign of a question ⭕️ Are hotels becoming a convalescent home for Coronavirus patients? ✨ "Massoud Mardani" Member of the Scientific Committee of the Corona Headquarters; 🔹 Many hotels can be a good convalescent home for coronary patients. 🔹 Of course, this is conditional on the government helping, because it has a lot of expenses. 🔹 Many non-private hotels in the country can provide good services to coronary patients. 🔹 Many hotels are under the control of the government and these days they have to fulfill their social responsibility to the people.

Create: Nov 6, 2020 Edit: Nov 6, 2020 Regional News

Cuba welcomes tourists far from Corona

🔹 Cuba is almost free of crona these days, taking appropriate and precautionary measures. 🔹 The country is currently seeking revenue generation and economic development by focusing on the tourism industry. 🔹 After reopening its borders, the country welcomes foreign travelers every Friday and Saturday to spend the weekend in the Latin American country.

Create: Nov 2, 2020 Edit: Nov 4, 2020 International News