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UNWTO AND INSTAGRAM PARTNER TO HELP DESTINATIONS ‘RECOVER AND REDISCOVER’

UNWTO and Instagram have joined forces to produce a ‘Tourism Recovery Playbook ’, and so help destinations and business harness the power of digital and visual storytelling to reach new audiences and return to growth. This first ever partnership with Instagram forms part of UNWTO’s wider shift towards harnessing the power of digital innovation to drive the restart of tourism, especially local and sustainable tourism. It also represents Instagram’s recognition of tourism as a leading provider of livelihoods and global opportunity, welcoming UNWTO as partners in a first structured effort to use the platform as a tool to help kickstart the sector’s recovery. The partnership was announced against the backdrop of World Travel Market in London, the leading tourism trade fair where UNWTO brings together political and business leaders, and after of UNWTO amplifying tourism’s unified response to the climate emergency at the UN Climate Change Conference COP26 in Glasgow. Expert insights into storytelling for tourism UNWTO’s partnership with Instagram will show that safe, responsible travel is possible, and to illustrate how just one tourist can make a big difference The Recovery Playbook provides insights into making the most of the platform, from producing Reels to showcase destinations to using Guides and other tools to illustrate how the sector is ready to welcome tourists back safely and responsibly. It also explores the best ways to encourage renewed local travel, while raising environmental awareness. Alongside best practice and tips on effective tourism storytelling, the publication also features case studies of small businesses and destinations have successfully used Instagram to connect with key audiences during the pandemic. In his foreword to the Tourism Recovery Playbook, UNWTO Secretary-General Zurab Pololikashvili says: “As parts of the world begin cautiously opening up again, now is the time to be creative in showing why tourism matters – for individuals, for our communities and for our planet. UNWTO’s partnership with Instagram will show that safe, responsible travel is possible, and to illustrate how just one tourist can make a big difference.” “We know countless small businesses and destinations are ready to welcome the world back to their doorsteps,” said Asya Kislyuk, Policy Programs Manager at Instagram. “Instagram is proud to provide a playbook for people to help make it happen when the time is right – safely and sustainably.” Advancing UNWTO’s digital shift This first collaboration with Instagram builds on UNWTO’s ongoing turn towards greater use of digital tools and visual storytelling to make clear the relevance and importance of tourism to economies, societies, and planet. The Organization has accelerated this shift in its efforts to scale up Member support and enable them to better seize the advantages of digital communications platforms.

Create: Nov 23, 2021 Edit: Nov 23, 2021 International News

Kermanshah to generate tens of tourism jobs

Nine tourism-related projects, which are planned to be carried out across the western province of Kermanshah are estimated to generate 135 jobs upon their completion, the provincial tourism chief has announced. The projects will be implemented in the cities of Kermanshah, Javanrud, Harsin, and Islamabad-e-Gharb, Jabbar Gohari said on Tuesday. A budget of 2.4 trillion rials ($58.4 million at the official exchange rate of 42,000 rials per dollar) will be channeled into the projects, which include accommodation centers, tourist complexes, traditional restaurants, and hotel hospitals, the official explained. Kermanshah embraces a variety of awe-inspiring historical sites, of which Bisotun and Taq-e Bostan are both on the UNESCO World Heritage list. Inscribed into the base of a towering cliff, Taq-e Bostan comprises extraordinary Sassanian bas-reliefs of ancient victorious kings divide opinions. Late afternoon is the best time to visit, as the cliff turns a brilliant orange in the setting sun, which then dies poetically on the far side of the duck pond. Bisotun is a patchwork of immense yet impressive life-size carvings depicting King Darius I and several other figures. UNESCO has it that Bisotun bears outstanding testimony to the important interchange of human values on the development of monumental art and writing, reflecting ancient traditions in monumental bas-reliefs.

Create: Nov 20, 2021 Edit: Nov 20, 2021 Regional News

Fence wall completed around Sassanid fortress

The construction of a fence wall has been completed around Falak-ol-Aflak fortress, an imposing monument of Sassanids, which dominates the capital city of Khorramabad in western Iran. “The wall has been constructed based on the original model and historical documents,” Lorestan province’s tourism chief said on Sunday. “Moreover, traditional materials have been used in the recent construction that has harmony with the fortress.” The unmissable eight-towered monument seems particularly dramatic when floodlit at night, offering picturesque views of its encircling crenelated battlements. Lorestan is a region of raw beauty that an avid nature lover could spend weeks exploring. The region was inhabited by Iranian Indo-European peoples, including the Medes, c. 1000 BC. Cimmerians and Scythians intermittently ruled the region from about 700 to 625 BC. One of the most prominent archaeological findings of the fertile region is the ancient “Luristan Bronzes”, which are noted for their eclectic array of Assyrian, Babylonian, and Iranian artistic motifs. Lorestan was incorporated into the growing Achaemenid Empire in about 540 BC and successively was part of the Seleucid, Parthian, and Sassanid dynasties.

Create: Nov 15, 2021 Edit: Nov 15, 2021 Regional News

Shushtar Historical Hydraulic System closed amid safety concerns

The UNESCO-registered Shushtar Historical Hydraulic System has been closed to visitors amid safety concerns after its western side was announced to be “unstable”. “Shushtar Historical Hydraulic System was closed to the public until further notice due to the unstable conditions of the western wall,” Mehr reported on Sunday. “Cultural heritage experts have warned for years about the instability of this part of the World Heritage,” the report said. Earlier in October, a local official announced that leakage of the site, which is known globally as a masterpiece of creative genius, is an immediate concern and needs to be restored. “To prevent water leakage in the historical structure, which could result in its destruction, short-term measures are taken,” the official said, Mehr reported. Studies and research are being conducted and meetings with consulting engineers are underway to find a way to cause the least damage to this ensemble, the official added. The ancient hydraulic system comprises bridges, weirs, tunnels, canals, and a series of ancient watermills powered by human-made waterfalls. It is named after an ancient city of the same name with its history dating back to the time of Darius the Great, the Achaemenid king. Inscribed on the UNESCO World Heritage list in 2009, the Shushtar Historical Hydraulic System may testify to the heritage and the synthesis of earlier Elamite and Mesopotamian knowhow. According to UNESCO, the ensemble was probably influenced by the Petra dam and tunnel and by Roman civil engineering. The property is as rich in its diversity of civil engineering structures and its constructions as in the diversity of its uses (urban water supply, mills, irrigation, river transport, and defensive system). The Shushtar Historical Hydraulic System testifies to the heritage and the synthesis of earlier Elamite and Mesopotamian knowhow; it was probably influenced by the Petra dam and tunnel and by Roman civil engineering. “The hydraulic system has been considered a Wonder of the World not only by the Persians but also by the Arab-Muslims at the peak of their civilization,” according to the UN cultural body. Furthermore, one of its main canals is a veritable artificial watercourse that made possible the construction of a new town and the irrigation of a vast plain, at the time semi-desert. UNESCO says that the Shushtar Historical Hydraulic System demonstrates outstanding universal value as in its present form, it dates from the 3rd century CE, probably on older bases from the 5th century BC. It is complete, with numerous functions, and large-scale, making it exceptional.

Create: Nov 15, 2021 Edit: Nov 15, 2021 Regional News

Russian tour operators begin excursions to Iran

A number of Russian travel agents and tour operators have recently arrived in Iran for a week-long familiarization tour, Mehr reported on Friday. The group, which entered the Islamic Republic on Thursday through Imam Khomeini International Airport, was scheduled to travel earlier this year following the implementation of Iran-Russia visa waiver for group tours; however, because of coronavirus restrictions, they were forced to postpone the journey, the report added. Supported by Mahan Airlines, the group will tour the southern cities of Kerman, Mahan, Shiraz, and central city of Isfahan as well as the UNESCO-registered Lut Desert in the barren heartland of Iran. The tour will be held observing strict health protocols and social distancing rules. Earlier in June, the former Iranian tourism minister Ali-Asghar Mounesan finalized work on a bilateral visa-free agreement for tourist groups with Russia. In 2017, former Iranian President Hassan Rouhani and his Russian counterpart Vladimir Putin inked a visa-free agreement for tourist groups. A joint technical committee has been developing an action plan for the previously agreed visa-free travel arrangements since then, in order to put the agreement into effect. However, the outbreak of the coronavirus put a halt to the agreement. Based on the 2017 agreement tour groups of 5 to 50 people heading to [easternmost parts of] Russia from Iran or vice versa are granted a visa-free stay of up to 15 days. Back in May, Mostafa Sarvari, who presides over the tourism marketing and advertising office of the Iranian Tour Operators Association, announced many Russian tourists are eager to travel to Iran, recounting his Russian counterparts. “Many [potential] Russian travelers are motivated to visit novel and lesser-known destinations such as Iran that could be a safe and attractive destination,” he said. “According to Russian tourism experts, the feedback from Russian tourists who have traveled to Iran has been very positive, and its reflection, especially on social media, has caused a great deal of enthusiasm and interest.” According to Ebrahim Pourfaraj, who heads the Iranian Tour Operators Association, rounds of negotiations have been held between Iranian tour operators, travel marketers, and their Russian counterparts. “We’ve been commenced talks with some Russian travel agents to put Iranian destinations on their itineraries…. And the Iranian Tour Operators Association has also entered negotiations with Russian unions for outbound tours to attract more travelers from Russia. Pourfaraj says the majority of potential Russian travelers are unaware of the vast tourist attractions that exist in every corner of Iran. “The fact is that Iran’s political and economic relations with Russia are considered as good, but this has nothing to do with attracting tourists because it is directly connected with the Russian people. It is the Russian people who must choose Iran as their destination.” Maya Lomidze, executive director of the Association of Tour Operators of Russia, had told Sputnik that the visa agreement may significantly surge the tourist flows between the two countries, just like it happened when a similar deal was signed between Russia and China. The flow of Iranian tourists to Russia increased by 50-70 percent following the operation of direct flights that connect Iran to St. Petersburg, Moscow, and Sochi, she said. Iran is taking proactive measures in line with the long-term goal of 20 million tourists by 2025.

Create: Nov 9, 2021 Edit: Nov 9, 2021 Regional News

Iran seeks to attract more tourists from China

Home to one of the world’s oldest continuous major civilizations, with historical and urban settlements dating back to 7000 BC, Iran seeks to attract more foreign travelers, and in particular, vacationers from China. Iran’s deputy tourism minister on Wednesday stressed the need for all-inclusive fault detection, and identification of effective factors to expand tourism ties with China in a meeting with travel experts from the state-run institutes and the private sector. We should pay attention to the Chinese market in a more pragmatic approach,” Ali-Asghar Shalbafian said in the follow-up session held to formulate new strategies to expand tourism cooperation between the two ancient countries. So far, steps have been taken to examine the Chinese tourism market, but today the (essential) need is to implement executive measures based on [our] fault detection and macro planning,” the official noted. Insignificant numbers of Chinese restaurants, Chinese-language guides, or even inappropriate lodging facilities are deemed to be among the main reasons why Chinese arrivals in Iran fall short of expectations. Some experts believe that part of this failure comes from inside Iran because Chinese restaurants are scanty across the country while the cuisine is of high importance for the majority of the Chinese people. Moreover, Chinese travelers need fluent Chinese-language tour guides whose numbers are limited in the Islamic Republic. Last year, Tehran’s ex-ambassador to Beijing said Iran was seeking to become a tourist destination for millions of potential travelers from China as the two countries are working on a 25-year comprehensive cooperation plan that includes boosting relations in the field of tourism. Speaking in the TV program, Mehdi Safari reminded some 200 million Chinese tourists to visit different countries annually, adding “according to this agreement Iran will become one of the tourist destinations for Chinese travelers so that Iran can attract one to two million Chinese tourists to the country.” This will create a transformation in Iran’s tourism industry and will create jobs and a large market for the handicrafts industry of the country,” he expanded. In 2019, the Islamic Republic waived the visa requirement for Chinese nationals willing to visit the country. The decision was made to attract more foreign tourists to the country; however, it was a unilateral measure, because Iranian tourists visiting China still need visas. Under the 2025 Tourism Vision Plan, Iran is expecting to increase the number of tourism arrivals from 4.8 million in 2014 to 20 million by 2025.

Create: Nov 9, 2021 Edit: Nov 9, 2021 Regional News

Dubai merges tourism, economy departments to accelerate growth

Dubai on Saturday announced another major initiative to accelerate industrial activities and promote foreign trade and tourism in the emirate by merging its two key entities. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of The Executive Council, announced the merger of the Dubai Economy and Department of Tourism and Commerce Marketing and appointed Helal Saeed Al Marri as director-general of the new department. Taking to Twitter, he said the new department's goals will also soon be identified to increase the added value of the industrial sector, expand foreign trade and reach 25 million tourists in 2025. This move is in line with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, to further enhance the emirate's development. Sheikh Maktoum bin Mohammed bin Rashid Al Maktoum, Deputy Prime Minister and Minister of Finance, also complemented the move and said it will enhance competitiveness of the emirate. "During the previous period, the two departments played a pivotal role in consolidating Dubai as an economic and tourist capital. The next stage requires a high competitiveness of the Emirate, which requires complete harmony between the two sectors," Sheikh Maktoum tweeted.

Create: Nov 7, 2021 Edit: Nov 7, 2021 International News

Boeing gets green light for satellite internet constellation

The Federal Communications Commission has authorized a satellite internet project from Boeing first proposed in 2017. Boeing can now move forward with building, launching, and operating its own broadband internet network from space, joining its main aerospace competitor SpaceX. Boeing’s plan involves placing 132 satellites into low Earth orbit at an altitude of 1,056 kilometers (about 656 miles). Another 15 will be launched to “non geostationary orbit” at an altitude between 27,355 and 44,221 km (16,998 to 27,478 miles). The company says it wants to use the satellites to offer “broadband internet and communications services to residential consumers, government and business users in the United States, Puerto Rico and the US Virgin Islands” while the network gets built out, and on a global basis once it’s complete. All 147 satellites would broadcast in the V-band, a higher-frequency slice of the wireless spectrum than the Ka and Ku bands used by SpaceX’s Starlink network or Amazon’s yet-to-be-deployed Project Kuiper satellites. Using V-band could allow for faster data transfer rates but runs a greater risk of interference because the higher frequencies have more trouble penetrating solid objects. (SpaceX has plans to use the V-band in some future satellites, and so does OneWeb. The Ka and Ku bands are also used by satellites that provide in-flight internet on commercial airlines.) SPACEX HAD TOLD THE FCC IT WAS CONCERNED BOEING’S NETWORK WOULD CROWD LOW EARTH ORBIT SpaceX has previously expressed concern that Boeing’s proposal to launch into already-crowded low orbits could increase the risk of a collision with other satellites. In 2019, SpaceX said to the FCC that it believed Boeing’s network would create a “clear danger of harmful interference,” according to Reuters. SpaceX’s Starlink satellites orbit the Earth at an altitude of around 550 km (roughly 342 miles), which is around where OneWeb’s internet satellite constellation can be found (and where Amazon’s satellites will go once they launch). SpaceX and OneWeb narrowly avoided a collision earlier this year. Boeing now has six years to launch half of its satellite constellation and nine years to deploy the entire network. The company had asked the FCC to loosen those requirements — it wanted to only commit to launching five satellites in the first six years, and asked for a 12-year window to launch the entire constellation — but the commission denied that request, according to the order published Wednesday. By comparison, SpaceX and Amazon have far grander plans for their networks, with each consisting of thousands of satellites. Boeing is a major satellite manufacturer, and so it spent the years before and after its initial 2017 proposal selling to early space-based internet providers as the market matured. But providers are now expected to collectively generate more than $50 billion by 2031, which could explain why Boeing bothered slogging through four years of the approval process.

Create: Nov 5, 2021 Edit: Nov 5, 2021 International News

Centuries-old caravanserais demarcated to draw legal boundaries

Three Qajar-era (1789-1925) caravanserais in Tabas, eastern South Khorasan province, have recently been demarcated help their legal boundaries and properties, a local tourism official has said. “New boundaries have been defined for Khan, Chehel Payeh, and Deh-e Mohammad caravanserais in a bid to curb illegal constructions within their boundaries,” Parisa Jamshidi announced on Sunday. The caravanserais, which are among the candidates for a collective inclusion in UNESCO’S cultural heritage list, has been recently restored, the official noted. Over 70 billion rials ($1.7 million at the official exchange rate of 42,000 rials per dollar) has been invested in the restoration projects of the historical inns so far, she added. Caravansary (also Caravanserai or Caravansaray) is a building that served as the inn of the Orient, providing accommodation for commercial, pilgrim, postal, and especially official travelers. According to Encyclopedia Iranica, from the number of surviving caravansaries and their sizes, it is clear that in Safavid and Qajar times there was a state architectural department that was specifically concerned with the construction of caravansaries and stations on the overland routes. Furthermore, in the cities, several caravansaries were erected as lodging houses, depots, and commercial offices in the vicinity of the bazaars. A typical caravansary consists of a square or rectangular plan centered around a courtyard with only one entrance and arrangements for defense if necessary. Whether fortified or not, it at least provided security against beasts of prey and attacks by brigands. Iran’s earliest caravanserais were built during the Achaemenid era (550 -330 BC). Centuries later, when Shah Abbas I assumed power from 1588 – to 1629, he ordered the construction of network caravanserais across the country. Such roadside inns were originally built in various epochs along ancient caravan routes in the Muslim world to shelter people, their goods, and animals. The former Silk Roads may be the most famous example dotted by caravanserais.

Create: Nov 3, 2021 Edit: Nov 3, 2021 Regional News

$4.7 million allocated to UNESCO-designated Pasargadae

Iranian government has allocated a sum of 200 billion rials (about $4.7 million at the official exchange rate of 42,000 rials per dollar) to develop tourism infrastructure at the UNESCO-designated Pasargadae. A budget of 200 billion rials has been allocated to Pasargadae after President Ebrahim Raisi visited the Achaemenid site earlier in October, a senior tourism official, Javad Vahedi, said on Friday. The Pasargadae complex, as a magnificent World Heritage site, has a high tourism potential in the field of cultural and historical tourism, and we must plan to attract more tourists,” the official explained. Situated about 50 km north of Persepolis, Pasargadae was the first dynastic capital of the Achaemenid Empire, founded by Cyrus II the Great, in Pars, the homeland of the Persians, in the 6th century BC. Its palaces, gardens, and the mausoleum of Cyrus are outstanding examples of the first phase of royal Achaemenid art and architecture and exceptional testimonies of Persian civilization. The UNESCO World Heritage site is also home to a complex water supply system for the time that comprises cisterns, tunnels, underground canals, and ducts, which are locally known as qanats. It is believed that the development of qanats began about 2,500 or 3,000 years ago in Persia (Iran), and the technology spread eastward to Afghanistan and westward to Egypt. Although new qanats are seldom built today, many old qanats are still used in Iran and Afghanistan, chiefly for irrigation. The 160-ha archaeological site of Pasargadae presents some of the earliest manifestations of Persian art and architecture. It includes, among other monuments, the compact limestone tomb on the Morgab plain that once held Cyrus the Great’s gilded sarcophagus; Tall-e Takht (“Solomon’s Throne”), a great fortified platform built on a hill and later incorporated into a sprawling citadel with substantial mud-brick defenses; and the royal ensemble, which consists of several palaces originally located within a garden layout (the so-called “Four Gardens”). Pasargadae became a prototype for the Persian Garden concept of four quadrants formally divided by waterways or pathways, its architecture characterized by refined details and slender verticality. Pasargadae stands as an exceptional witness to the Achaemenid civilization. The vast Achaemenid Empire, which extended from the eastern Mediterranean and Egypt to the Hindus River in India, is considered the first empire to be characterized by a respect for the cultural diversity of its peoples. This respect was reflected in the royal Achaemenid architecture, which became a synthesized representation of the empire’s different cultures. Pasargadae represents the first phase of this development into a specifically Persian architecture which later found its full expression in the city of Persepolis.

Create: Oct 31, 2021 Edit: Oct 31, 2021 Regional News

Iran ready to share cultural heritage expertise with Asian courtiers

The Islamic Republic of Iran is prepared to offer expertise for the conservation of historical monuments and relics in Asia. On Thursday, Hadi Ahmadi-Roueeni, a senior official with the Ministry of Cultural Heritage, Tourism and Handicrafts announced the country’s readiness to share experience for the preservation of historical monuments with Asian countries, Iran Press reported. Establishing a fund to protect endangered cultural heritage in Asia and border-free associations of professionals in Asia as well as sharing experiences among the continental expert community would improve the conservation of the legacies, the official explained. He also called on all countries to join hands in various realms of political, academic, and professional levels to help restore the endangered historical legacies in countries suffering such problems as war, unrest, and occupation. Ahmadi-Roueeni made the remarks on Thursday on the second day of the first forum of “Asian Dialogue for Cultural Heritage Conservation” which was virtually held in China. The biggest Asian cultural heritage event is hosted by China on October 27 and 28 with the slogan of “Promoting Dialogue among Civilizations and Shaping the Future of the Asian”. According to organizers, the dialogue aims to move forward with the Asian Initiative for Cultural Heritage Conservation and open a new chapter for exchanges and mutual learning among Asian civilizations. Senior officials from 36 Asian countries and five international organizations including UNESCO, the International Council of Museums, and the International Council on Monuments and Sites participated in the conference in the form of an online meeting, Global Times reported. At the conference, the Asian Alliance for Cultural Heritage Conservation was jointly initiated by 10 Asian countries – China, Iran, Armenia, Cambodia, the Democratic People's Republic of Korea, Kyrgyzstan, Pakistan, Syria, the United Arab Emirates, and Yemen – was officially established. According to data from the UNESCO World Heritage Center, about 50 percent of the world’s endangered world cultural heritage sites are located in Asia. “Preserving our heritage is not a luxury – it is a prerequisite for ensuring that future generations can inherit an identity, a history, a voice, and a sense of ownership of their past and future,” said Xing Qu, deputy director-general of UNESCO. Xing expressed thanks to China for organizing the event and for helping to address the challenges facing cultural heritage. The ceremony also set up the Asian Fund for Cultural Heritage Conservation as a special fund to support programs and projects in conservation, research, and joint archaeology concerning cultural heritage conservation in Asia.

Create: Oct 31, 2021 Edit: Oct 31, 2021 Regional News

London Town Group Appoints Cycas Hospitality to Manage Its Three Paddington Hotels

Cycas Hospitality, the award-winning pan-European operator, has signed a deal to operate London Town Group’s portfolio of upscale boutique hotels in the UK capital. The London Town Group of Companies, founded by Koolesh Shah, is one of the UK’s leading, privately-held real estate and energy investment companies. The agreement sees Cycas welcome its first two Mercure-branded hotels – part of Accor – to its portfolio. While the 72-room Mercure London Hyde Park – set within a Grade II listed building – recently completed a multi-million-pound refurbishment, the 86-room Mercure London Paddington is scheduled to start a fully renovation programme next year. As part of the extensive works, the hotel will upgrade its ground floor food and beverage facilities and transform its top floor into a rooftop bar.As Cycas’s seventh IHG-branded property, the 64-room Hotel Indigo London Paddington becomes its first Hotel Indigo in London and joins Hotel Indigo Dundee as its second in the UK. All three properties offer a wide range of dining options, meetings facilities and state-of-the-art fitness centres, all just a short walk from Hyde Park and Paddington Station, whose access will be further boosted with next year’s opening of Crossrail and the Elizabeth Line. Cycas has appointed Tanja Furby as Cluster General Manager for the three London hotels. A seasoned operator who has worked across a wide range of leading hospitality brands, Tanja’s commercial skills, leadership and local knowledge will help Cycas maximise each property’s customer offering. Koolesh Shah, Founder of London Town Group, said “As our business diversifies and grows, I felt now was the time to bring on board a recognised industry leader in hotel operations to partner on the transformation journey of our hotels. “We’ve always prided ourselves on our collection of leading branded-boutique hotels, and we’re confident that Cycas’s track-record in delivering the highest hospitality standards will ensure we can continue to give our guests the best possible experience.” Matt Luscombe, Chief Executive Officer at Cycas Hospitality, said: “I’ve known and admired Koolesh and his team for many years, since he opened the first Hotel Indigo outside of North America in 2009. Over the last decade, London Town Group has been synonymous with commercial and operational excellence. “With their central locations and exceptional transport links, these three hotels are ideally positioned to capitalise on the recovery in business and leisure travel. We’re proud and excited to begin this partnership together. The deal follows continued expansion for Cycas Hospitality, which has now opened or taken over 17 hotels in 12 months, despite the challenges posed by the Covid-19 pandemic,

Create: Oct 31, 2021 Edit: Oct 31, 2021 International News