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HSMAI to Honor GCommerce With 5 Silver Adrian Awards for Outstanding Travel Marketing

HSMAI to Honor GCommerce With 5 Silver Adrian Awards for Outstanding Travel Marketing

NEW YORK, N.Y. (December 3, 2019) – The Hospitality Sales & Marketing Association International (HSMAI) will honor GCommerce with 5 Silver Adrian Awards for digital marketing excellence for its winning entry in the 63rd annual Adrian Awards, the largest and most prestigious global travel marketing competition. Catering to a wide variety of clients in the hospitality and tourism industry, GCommerce provides a customized, strategic, and client-focused approach to digital marketing. GCommerce provides digital marketing services to some of the country’s most iconic 4 and 5 star and diamond hotels and resorts. GCommerce received the following Silver Adrian Awards: Paid Search Marketing for Nautical Beachfront Resort Paid Search Marketing for Dollywood’s DreamMore Resort Facebook Advertising for Dollywood’s DreamMore Resort Paid Search Marketing for Red Lion Inn Facebook Instant Experience for Temecula Creek Inn “The Adrian Awards honor innovative travel marketing campaigns that lead the future of hospitality marketing, setting the standard for creativity and flawless execution,” said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. “HSMAI is proud to recognize these award winners and celebrate their remarkable campaigns and the people behind them at the Adrian Awards Gala.” GCommerce will be honored during the HSMAI Adrian Awards Gala on January 21, 2020 at the New York Marriott Marquis. Attended by nearly 1,000 hospitality, travel, and tourism marketing executives, this elegant affair is a must-attend industry event. The Adrian Awards Dinner Reception & Gala, recognized as a Top 100 Event in New York City by BizBash, will celebrate award-winning work and the people behind it, lifetime achievement, and the HSMAI Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization. Winning entries will be viewable in the winners’ gallery on the Adrian Awards website. Visit www.AdrianAwards.com for more information on the event and competition and to view the Adrian Awards Winners’ Gallery.

Create: Dec 7, 2019     Edit: Dec 7, 2019     International News
 The Higgins Hotel & Conference Center Appoints Leadership Team Ahead of December Opening

The Higgins Hotel & Conference Center Appoints Leadership Team Ahead of December Opening

The Higgins Hotel & Conference Center has announced the appointments of Daniel Rhodes as General Manager and Marc Becker as Director of Sales & Marketing. With a unique, 1940s-inspired theme and WWII artifacts incorporated throughout the property, The National WWII Museum’s Hotel will officially open its doors this December in New Orleans’ flourishing Arts and Warehouse District. “Daniel and Marc bring extensive industry experience to The Higgins Hotel,” said James Williams, The National WWII Museum’s Vice President of Sales. “With their passion for hospitality, we could not be more excited to have them lead the launch of this highly-anticipated property, which will help support the Museum’s educational mission.” As General Manager, Daniel Rhodes will oversee and lead all operations and management of the Hotel. With more than 10 years of hospitality experience, Rhodes previously served as the Vice President of operations for Commercial Properties Realty Trust, overseeing the company’s $350 million in real estate assets. Prior to that, he was General Manager of Hilton Baton Rouge Capitol Center and was awarded “General Manager of the Year” by Prism Hotels and Resorts. His versatility has allowed him to build successful teams that focus on providing exceptional service, maximizing hotel profitability and engaging employees. As Director of Sales & Marketing, Marc Becker will supervise overall sales efforts for the Hotel. After earning a Master of Professional Studies in International Hotel Administration, Becker worked with Novotel and Club Med in Italy and France, and then with Gleneagles Resort in Scotland. An offer with Hilton at the Drake Hotel in Chicago brought him back to the United States. Becker later moved to New Orleans after accepting a position as Associate Director of Sales at the Omni Royal Orleans, where he earned recognition as “Sales Manager of the Year” from Omni Hotels & Resorts. He is an active member and past President of Meeting Professionals International, a past Board Member for Hospitality Sales Marketing Association, and currently serves on the Marketing and Industry Affairs committees of the Louisiana Travel Association.

Create: Dec 7, 2019     Edit: Dec 7, 2019     International News
AHIP 12-hotel deal part of REIT’s realignment strategy

AHIP 12-hotel deal part of REIT’s realignment strategy

Vancouver-based REIT American Hotel Income Properties completed its sale of 45 economy assets and agreed to purchase 12 premium-branded ones. The move aligns the company’s structure closer to U.S. REITs and better presents itself to investors, executives said. VANCOUVER, British Columbia—Canadian real estate investment fund American Hotel Income Properties on 28 November agreed to acquire a portfolio of 12 premium-branded hotels in the U.S. for $191 million. The move sees the Vancouver-based AHIP move further up the segment ladder and concentrate on higher margins and yielding. With this announcement, the company also said it closed its previously announced sale of a 45-hotel economy portfolio to an affiliate of Vukota Capital Management for total gross proceeds of $215.5 million. The latest deal caps off a period of restructuring for AHIP. In April 2018, the company transferred management of all of its portfolio, at the time 115 hotels, to Texas-based Aimbridge Hospitality, as part of its strategy to become a pure owner. Then in July 2019, AHIP agreed to the deal with VCM.  The VCM deal, which closed on 28 November, saw AHIP exit the economy segment and funded its latest acquisition, which comprises 12 hotels and 1,203 rooms in the U.S., in Michigan, Minnesota, North Dakota, Pennsylvania and Texas. The largest hotel by room count is the 120-room Courtyard St. Paul Woodbury in Minneapolis. Seven assets are managed by Marriott International, four by Hilton and one by InterContinental Hotels & Resorts. Aimbridge merged with Interstate Hotels & Resorts on 25 October, although between the AHIP-Aimbridge deal and the Aimbridge-Interstate merger, AHIP renegotiated its management-fee structure with Aimbridge. In an investor update released in coordination with the agreed-to buy and completed sale, AHIP said the new management-fee structure will “strengthen (its) margins, cash flow and growth potential over the next several years.” Expected to close by the end of the month, the 12-hotel buy now gives AHIP 79 assets and 8,887 rooms in its premium-brand portfolio. Jamie Kokoska, AHIP’s director of investor relations, said the completion of the sale of its 45 economy hotels alongside its new acquisition has transformed AHIP into a “pure-play” premium-branded hotel company. The 12 hotels have been acquired at an “approximate 8% capitalization rate” and, with all built in the last five years, at below replacement cost, she said. “By selling our economy-lodging portfolio, our business has become more streamlined and efficient and allows us to focus solely on driving growth from our growing portfolio of premium-branded hotels,” Kokoska said. “We believe these transactions will also better align our company with other publicly traded U.S. hotel REITs and hopefully make our business more easy to understand for investors. Ultimately, we hope our trading multiples will more similarly reflect those of the broader hotel REIT sector,” she said. Segment shift AHIP CEO John O’Neill said in the news release announcing the deal that the “mostly all-suite” deal is the final chapter that completes “a significant component of our 2019 capital recycling program.” Kokoska said Aimbridge will likewise manage the new portfolio. Troy MacLean, equity research analyst at Toronto-based BMO Capital Markets, agreed the deal moves AHIP farther up the segment scale. “The sale and new purchase is less about a price-point strategy than about becoming more of a pure play. They like select-service hotels,” MacLean said. The hotel stock, both the bought and the sold assets, also is different in market and format, MacLean said, with the latest deal being likely an economically safer platform and one providing higher margins. “The rail hotels were in tertiary markets with basically one buyer. When the rail business declined, they really suffered,” MacLean said, referring to the assets in the VCM deal and their associated rail crew-lodging contracts that were also transferred. Kokoska said the new buy, due to close by the end of the year, continues AHIP’s strategic decision to focus on higher-quality, select-service premium-branded hotels that inherently have higher average daily rates. The focus will remain primarily on the upper midscale to upper-upscale chain scales, mostly with brands offering suites or extended-stay accommodations located mostly in metropolitan secondary markets outside of the Top 25 in the U.S. “Another target is to be in markets near multiple demand generators such as hospitals, universities, business parks and stadiums. We believe these kinds of hotels have the ability to provide strong, sustainable returns, while also being defensive in changing market conditions,” Kokoska said. “These kinds of hotels do often generate higher margins due to less frequent guestroom turnover and lower operating expenses,” she said. As of 27 November, AHIP’s market capitalization stood at $505 million Canadian dollars ($380.2 million), according to the investor update. That update also showed the revenue-per-available-room rise across AHIP’s portfolio, even with inflation being taken into account, with that metric in 2013, when its assets were all in the economy segment, being $46.15; in September of this year, excluding the 45-asset economy-segment sale, being $76.80, and for just the 12 agreed-to hotels—although the rest of the portfolio is not included in the calculation—$97. The average room count also has increased in the last six years from 80 to 115, with the 12 new hotels averaging 100 rooms. Despite being listed on the Toronto Stock Exchange, Kokoska said AHIP still has no immediate plans to open its wallet for Canadian assets.

Create: Dec 3, 2019     Edit: Dec 3, 2019     International News
Hilton achieves 100-hotel milestone in Africa

Hilton achieves 100-hotel milestone in Africa

The recent signing of Hampton by Hilton Sandton Grayston also marks the African debut for Hampton by Hilton. Hilton recently announced the signing of Hampton by Hilton Sandton Grayston, which marks the first for the brand in Africa. That’s not all it marks, however, with the agreement also meaning that the company now has reached the 100-hotel-milestone as far as properties trading or under development on the African continent. It is truly a year of many 100s for Hilton, which is celebrating its 100th birthday. “With this being our 100th year, reaching the milestone of 100 hotels allows us to reflect on our rich legacy of pioneering tourism on the African continent but also to look to the future,” Patrick Fitzgibbon, Senior Vice President, Development, Europe, Middle East & Africa, Hilton said. “We continue to step up the pace of our growth, especially in the mid-market segment which presents a tremendous opportunity as evidenced by the rapid expansion of Hilton Garden Inn on the continent since its debut in 2016.” Hilton’s agreements in Africa Recently, Hilton signed a franchise agreement with Afrirent Pty through its Indalo Hotels & Leisure subsidiary, a level one Black Economic Empowerment (BEE) third party operating company. Indalo will be the operator of the 158-room Hampton by Hilton hotel in Sandton, which is the financial capital of South Africa. This mid-market property will join Hilton’s flagship upscale Hilton Sandton, offering additional choice for travellers to the district commonly known as ‘Africa’s richest Square Mile’. Construction is scheduled to begin at the site on Grayston Drive in early 2020 with first guests set to be welcomed by mid-2021. Hilton Garden Inn is crucial to the company’s footprint in Africa, with the brand having operational hotels in six African markets and a further ten under development. Hampton by Hilton is expected to compliment this growth and provide owners and customers with greater choice. Other noteworthy Hilton properties in Africa There is, of course, more to Hilton’s growth story in the African market. 2019 has seen Hilton open four properties in Africa, entering three new markets whilst also further strengthening its multi-brand pipeline. Highlights include: Bringing its lifestyle Canopy by Hilton brand to Africa, through the signing of Canopy by Hilton Cape Town Longkloof Confirming the signing of two landmark flagship Hilton Hotels & Resorts properties in Uganda and DR Congo, the Hilton Kampala and Hilton Kinshasa. Accelerating its growth in the focused service segment, opening Hilton Garden Inn hotels in three new countries: Hilton Garden Inn Gaborone, Botswana Hilton Garden Inn Kampala, Uganda Hilton Garden Inn Mbabane, Eswatini Continuing to establish its footprint in Morocco with the opening of Hilton Tanger Al Houara Golf Resort & Spa with the Hilton Taghazout Bay due to open in 2020

Create: Oct 26, 2019     Edit: Nov 3, 2019     International News
Marriott to debut Luxury Collection in Saudi Arabia

Marriott to debut Luxury Collection in Saudi Arabia

The Assila Hotel features 210 guestrooms Hospitality giant Marriott International will be introducing its Luxury Collection in Jeddah, Saudi Arabia after it signed an agreement with Assila Investments to launch the Assila Hotel. The property is expected to join The Luxury Collection’s portfolio of more than 100 hotels and resorts in 2020. Assila Hotel features 210 guestrooms, including a royal suite, and 94 apartments. It comprises multiple food and beverage venues, including a Café Lounge and Argentinian and Mediterranean specialty restaurants. Speaking about the agreement, Bader Alissa, CEO, Assila Investments said: “We are thrilled to have Marriott International manage the beautiful Assila Hotel, under the Luxury Collection brand. This only affirms Assila Hotel’s position as a premier luxury hotel in Jeddah.” The hotel also includes a ballroom and nine meeting rooms, as well as full-service recreational facilities such as a spa, fitness centre and squash courts. “This deal signing supports our plans to further diversify our footprint in the Kingdom while enhancing our overall luxury portfolio in the region,” Alex Kyriakidis, president and managing director, Middle East & Africa, Marriott International said. The hotel is situated close to planned ‘New Jeddah Downtown’ development, a mixed-used project on Jeddah’s five million square metre waterfront anticipated to launch in 2022.

Create: Oct 12, 2019     Edit: Nov 3, 2019     International News
Intercontinental Hotels Group to develop fourth Holiday Inn in Al Khobar, Saudi

Intercontinental Hotels Group to develop fourth Holiday Inn in Al Khobar, Saudi

The hospitality group has signed an agreement with real estate company RIKAZ Properties Intercontinental Hotels Group will be developing its fourth Holiday Inn hotel in Al Khobar — Holiday Inn Al Khobar King Fahd Road — after signing a management agreement with real estate company RIKAZ Properties. Expected to open in January 2021, the 140-key property will feature an outdoor pool, a lobby lounge, food & beverage outlets and a gymnasium. Speaking about the new property Pascal Gauvin, MD, India, Middle East & Africa, IHG said, “We are delighted to sign an agreement with RIKAZ Properties for Holiday Inn Al Khobar King Fahd Road and strengthen our mainstream offering in the Kingdom of Saudi Arabia. We have a strong legacy in the Kingdom and are committed to leveraging the growth opportunities that Vision 2030 presents by expanding our presence across the country through our portfolio of global brands. With a number of recent signings in Saudi Arabia, across our brands such as Holiday Inn, voco and Crowne Plaza, we are growing our presence in key cities and gearing up to cater to the needs of diverse guest profiles expected to visit the country in the coming years.”Earlier this year the hospitality group signed two Holiday Inn properties in Madinah and Jeddah. “We are delighted to be partnering with IHG for our new venture. We have witnessed strong tourism figures and hotel occupancy rates in Saudi Arabia. Tourism is a focal point under the government’s vision 2030 - according to MAS (Tourism Research & Information Centre), the number of international trips made to Saudi Arabia is estimated to increase from 18 million in 2015 to 25.8 million in 2020. The Holiday Inn brand has an international appeal and we are confident that this latest hotel will perform successfully and cater to the increasing demand for midscale accommodation in the country,” said Khalid Al Gahtani, Chairman, RIKAZ Properties. IHG currently operates 92 hotels across 7 brands in the Middle East, including: InterContinental, Crowne Plaza, Holiday Inn, Holiday Inn Express, Staybridge Suites, voco and Six Senses Hotels Resorts with a further 41 in the development pipeline due to open within the next three to five years.

Create: Sep 8, 2019     Edit: Sep 14, 2019     International News


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